Mansoor Mahmood

MANSOOR MAHMOOD Lahore, Pakistan LinkedIn: linkedin.com/in/mansoor-mahmood- PROFILE Strategic Marketing Leader with 17+ years of experience driving brand growth, digital transformation, and revenue acceleration across consumer, personal care, and lifestyle-driven categories in Pakistan and the Middle East.Proven expertise in annual marketing strategy development, performance marketing (SEM, Social, Paid Media), CRM lifecycle automation, customer segmentation, and e-commerce growth optimization. Strong background in budgeting, forecasting, marketing ROI modeling, and leading cross-functional teams to deliver sustainable business expansion. CORE COMPETENCIES • Annual Marketing Strategy & Business Planning • Performance Marketing (SEM, Meta Ads, Paid Social) • CRM Lifecycle & Automation Strategy • Customer Segmentation & Retention Programs • E-commerce Growth & Conversion Optimization • Budgeting, Forecasting & KPI Management • Influencer & Digital Partnerships • Attribution Modeling & Marketing Analytics • Loyalty Programs & Customer Engagement • Brand Positioning & Youth-Focused Campaigns • AI-Powered Marketing Tools & Automation PROFESSIONAL EXPERIENCE Senior Brand Manager SJS International Limited – Lahore Jan 2025 – Present • Lead annual marketing strategy across skincare and intimate apparel categories aligned with traffic, revenue, and loyalty objectives. • Manage forecasting, budgeting, and quarterly planning cycles to align marketing investment with sales growth targets. • Own performance marketing strategy (Meta Ads, Google Ads, SEM), improving engagement by 10% and conversion efficiency by 5%. • Develop CRM-led customer growth initiatives including segmentation, targeted promotions, and lifecycle communication strategies. • Execute influencer partnerships and youth-focused digital campaigns to strengthen brand relevance. • Optimize e-commerce funnels through data analytics, A/B testing, and attribution tracking. Brand Marketing Manager Seasons Foods Private Limited – Lahore June 2021 – June 2024 • Led comprehensive annual marketing planning and revenue forecasting for the MENU portfolio. • Managed multi-million PKR marketing budgets with structured ROI tracking dashboards. • Delivered PKR 250 Million incremental revenue through integrated ATL, Digital, and performance-driven campaigns. • Strengthened digital footprint through paid media optimization and analytics-based media planning. • Collaborated cross-functionally to align marketing objectives with sales, finance, and operations. Senior Brand Manager – OTC Portfolio Hinucon (Hilton Pharmaceuticals) Feb 2020 – Dec 2020 • Developed annual growth strategies aligned with volume, value, and market share objectives. • Increased sales by 20% through data-driven promotional and segmentation strategies. • Launched performance-focused campaigns delivering 35% incremental nationwide sales uplift. Brand Manager Rupali Foods Private Limited Feb 2015 – Feb 2020 • Led product launches and portfolio expansion with structured GTM planning and revenue modeling. • Utilized consumer insights and analytics to optimize pricing, positioning, and campaign effectiveness. Research Executive Kantar Insights – Dubai, UAE Sept 2009 – Jan 2015 • Conducted segmentation, brand health tracking, and consumer analytics across GCC markets. • Delivered executive-level growth recommendations using advanced analytics and forecasting models. EDUCATION BBA in Marketing Newport University, Dubai MARKETING & ANALYTICS TOOLS Meta Ads Manager | Google Ads | Google Analytics Advanced Excel | Tableau | SPSS SEO/SEM | Marketing Dashboards