Results-driven Senior Marketing & Brand Leader with 17+ years of experience in FMCG, Consumer Health, Personal Care, and Market Research across Pakistan and the Middle East. Proven expertise in Brand Management, Portfolio Strategy, Go-to-Market (GTM) Planning, P&L Management, Revenue Growth, and Digital Transformation. Strong background in Consumer Insights, Competitive Analysis, Trade Marketing, Performance Marketing, and Integrated 360° Campaigns. Demonstrated success in driving market share growth, optimizing marketing ROI, and leading cross functional teams to deliver sustainable business performance.