Manivannan Sadasivam

Manivannan Sadasivam Rainmaker in FMCG and FinTech A7/37,TVH Ekanta Apartments, Masakalipalayam Road, Uppilipalayam, Coimbatore- 641015, INDIA mobile:- , e-mail:- Three MNC Industry roles, Several Consulting assignments and two FinTech Projects, till date Achieved Business turnaround on four declining/ loss making portfolios: Gillette SensorExcel and Twin Blade Systems, Duracell Flashlights, Oral-B toothbrushes and Olam Biscuits My Consumer Promotion for the Tomato Paste portfolio at Olam international became a Case Study for Reverse Distribution and is study material at MBA Courses Created a successful fully Automated Algorithmic Trading BOT for Crypto Currency Ability for problem solving, finding breakthrough solutions in complex business situations, creating order in unstructured situations and leading teams to achieve ambitious goals. QUANT AND ALGORITHMIC TRADER, FinTech Projects, INDIA Jan 2015 till date BOT builder, Fin Tech Architect and Algorithmic Trader Created Algorithmic Trading BOTs for Crypto Currency that trade 24X7 on auto mode My BOTs have performed more than 200,000 trades on Binance, the largest Crypto Currency Exchange in the World; The BOTs win more than 90% of Trades The Pilot Phase is complete and the project will be Commercial by in May 2022 OLAM INTERNATIONAL LIMITED, Accra, Ghana Nov 2011 to Oct 2014 Vice President- Packaged Foods Business Business Head for the Culinary and Biscuits businesses with a top-line of $45 million, leading a team of 800+ across Marketing, Sales, HR, Manufacturing, Supply Chain and Finance functions. Led the transformation of the two businesses from ‘packaged commodities’ to full- fledged FMCG businesses through sound strategy and strong implementation. Created a strong second line of leadership for the Packaged Foods Business in Ghana. Ensured continuity in Strategy and brought predictability to PBT forecasts in a market with a fast devaluing currency. Grew PBT by $3.7 million and achieved break-even on the Biscuits portfolio. We made Olam, Ghana’s largest biscuits player in 2014, with 19% share, up from 5th position, 2011; Olam was ahead of Parle (15%), the largest Biscuits manufacturer in the world, in 2014 Created a shift in the Biscuits market structure and dynamics by introducing value-added mid-priced biscuits. The keys to growth were strong product development based on an 18- month New Product development calendar, the new R&D Centre (2013) in Bangalore, break-through advertising and an S&D model with deeper penetration compared to competition. Achieved world class standards on Inventory and Working Capital Management (Finished Goods inventory of less than 5 days and WC Cycle time of less than 75 days for Biscuits). Grew PBT by over $4 million in The Culinary (Tomato Paste and Edible Oil) Commissioned an $25 m Tomato Paste processing facility, the largest of its kind in West Africa, transforming the business from a trading model to manufacturing. Grew Market share from 12% in 2012 to 21% in 2014. Leveraged path- breaking consumer promotions to achieve fast paced growth. Built the business with clutter-breaking advertising, consumer promotions that increased trial and Secondary distribution. Implemented world class systems and processes including SAP for both businesses, leading to efficiency in operations. INDEPENDENT CONSULTANT July 2003 – Aug 2011 (including a two year stint in the UK under the Highly Skilled Migrant Programme, 2005- 07) Worked on a range of Projects, from Business Strategy, Brand Strategy, Go to Market Strategy, Sales Process Development, and Services in Modern Trade, Executive Training and Sales Academies. GILLETTE INDIA, Gurgaon, India & SW Asia Aug 1996 – June 2003 Various roles as below: Nov 2001- June 2003: Regional Business Manager- Oral-B (India & SW Asia) Grew turnover from $5.3 million to $6.8 million. Achieved a financial turnaround and grew PFO from a negative $0.9 million to break even. Focused Marketing inputs thru’ a Five Pillar Strategy: Theme Advertising; A new target audience—the Urban Housewife*; Endorsement from Dentists; Distribution; In-store Visibility. Used Drip Advertising** and non- peak hour programme slots, to leverage Advertising spends. * Note: Nearly all thinking on advertising at Gillette had a bias towards male consumers. ** Drip Advertising: Low frequency of Ads combined with minimizing the off- air periods. Nov 2000- Nov 2001: Business Manager- Duracell and Geep Flashlights (India & SW Asia) Grew NSV for this portfolio in the world’s largest flashlights market by 7% to $6.5 million. Restructured the portfolio and created a new approach to business, resulting in a PFO turnaround Jan 2000- Nov 2000: Product Manager- Gillette Twin Systems (India) Used Draw analysis and other research to develop a new strategy centered on the ‘singles’ cartridge pack India was the only market where the decline of SensorExcel volumes in the wake of MACH3 launch, was stemmed. Increased retention from 32% to 45% thru’ the Single Cartridge pack strategy. Set the stagnating Gillette GII+ shaving system on a growth path, growing from 0.9 million to 2.4 million cartridges June 1999- Jan 2000: Asst. Brand Manager- Gillette MACH3 (India) As Project Manager for the launch, helped implement a high-impact introduction in the Indian market. Gillette MACH3 was acclaimed, the best consumer product launch in the Indian Industry, in 2000. Developed the ‘Razor Cartridge’ model, the best consumer model for Top-of-Line systems, in the Gillette world. Aug 1996- June 1999: Planning and Promotion Manager (South India) (Key Brands: Gillette, 7O’Clock, Duracell, Oral-B) Envisioned and pioneered Gillette India’s supermarket strategy The trading terms we negotiated have benefited Gillette for over a decade now. Gillette checkout display flags at the FW chain are an innovation for the India market. As the interface between the brand and sales teams, coordinated all marketing and trade inputs, developed best-in-industry Category Management and in-store visibility. Piloted and coordinated the market launch of over 70 product SKUs to 90,000 outlets. A.F.FERGUSON & CO. , Chennai Jan 1995- May 1995 Manager (Consultant) SMITHKLINE BEECHAM CONSUMER HEALTHCARE, New Delhi June 1992- May 1993 Management Trainee (Sales) EDUCATIONAL QUALIFICATIONS Indian Institute of Management (IIM), Ahmedabad, India June 1990- Mar 1992 Master of Business Administration Indian Institute of Technology (IIT), Madras, Chennai, India June 1986- June 1990 Bachelor of Technology (Mechanical Engineering) AWARDS AND PRIZES Silver Medal, National Talent Hunt for Mathematics, 1985 Top 1% in Chemistry in India, final year in School, AISSCE Exam conducted by the CBSE (Central Board of Secondary Education), 1986 Winner, South Zone, Brand Equity Quiz conducted by The Economic Times, 1995 PERSONAL INTERESTS Math Puzzles, Reading, Billiards, Quizzing, Crosswords, Rock, Jazz and Western Classical music