Mallika Arya

MALLIKA ARYA RESULT-ORIENTED DIGITAL MARKETING MANAGEMENT PROFESSIONAL Phone: - Email:-LinkedIn: www.linkedin.com/in/mallikaarya Address: Ghaziabad, India PROFILE SUMMARY Creative and results-driven Digital Marketing professional with nearly 4 years of experience in managing and strategizing content for social media platforms, including Instagram, Facebook, YouTube, and LinkedIn. Proven track record in meme marketing, moment marketing, and community engagement, with content that has driven nearly 3 million views on Instagram reels. Adept at content creation, from scripting to voiceover production, and skilled in graphic design for both online and offline campaigns. Passionate about fostering vibrant online communities and engaging audiences with compelling, culturally relevant content. CORE COMPETENCIES Social Media Management Community Engagement Community Management Content Strategy Content Creation Market Research Market Research Digital Marketing Real Time Content Creation Trend Analysis Brand Presence Expansion Copywriting Video Production Graphic Designing Creative Collaboration Team Leadership SEO & Keyword Optimisation Strategic Planning Campaign & Event Management CAREER CONTOUR Pharmaethics LLC, Marketing Manager Nov 2024 - Present Dubai, UAE Supporting marketing strategies for global skincare and therapeutic brands like Jonzac and Seboradin. Responsibilities include campaign support, SEO basics, and coordinating product promotions across GCC markets. Coordinated with design and medical teams to ensure regulatory-compliant and visually appealing marketing materials. Collaborated on product launches, influencer partnerships, and promotional events targeting GCC audiences. BNPS International, Graphic Designer Sept 2023 - Nov 2024 Delhi, India Conceptualised and created unique logos, brochures, and other visuals with engaging graphics and content. Developed a diverse range of visual communications mockups for social media ad campaigns, driving up sales by 5%. Designed visually compelling graphics for social media posts, paid ads (both static and reels), and offline marketing materials such as standees, posters, and leaflets. BNPS International, Content Strategist July 2022 - Feb 2025 Delhi, India Managed and strategized content across Instagram, Facebook, YouTube, and LinkedIn, significantly growing social media engagement and audience. Spearheaded meme marketing and moment marketing initiatives, resulting in Instagram reels achieving nearly 3 million views, driving brand virality. Played a key role in content creation, including scripting, producing, and providing voiceovers for videos to enhance engagement. Collaborated with the social media team to monitor trends and identify real-time opportunities. Used social listening tools to analyze audience sentiment and strategically responded to cultural moments, enhancing brand visibility. Reported on key campaigns and initiatives, gathering metrics to evaluate performance and inform future strategies. BNPS International, Executive - Marketing & Business Development Nov 2020 - June 2022 Delhi, India Marketing Strategy & Implementation Drove business growth by acquiring new clients, nurturing relationships, and identifying opportunities. Managed digital strategy, budgets, content marketing (including link building), and performance analysis for P&L reporting. Revenue Generation Planned and executed data-driven marketing strategies aligned with business objectives, integrating internal and external insights to maximize impact. Digital Marketing Management Led performance-driven digital strategies within budget. Stayed abreast of industry trends to drive local and global customer engagement in a competitive digital space. Social Media Marketing Boosted customer acquisition and market share by developing targeted product-specific social media plans and promotional campaigns. Brand Management Enhanced brand positioning and visibility through strategic planning and collaboration with key stakeholders. Brand Loyalty Implemented communication strategies and events to drive customer retention and brand loyalty. Market Research & Process Optimization Conducted market research and optimized marketing strategies to improve IELTS branding. Aligned content with customer needs through cross-functional collaboration. Account Management Managed client accounts and contributed to strategic planning. Supported content marketing across digital platforms and created client testimonials. Campaigning & Event Management Coordinated campaigns and events to drive lead generation and brand awareness. Supported webinar promotions and school partnerships. Team Management Led high-performing teams to achieve business goals and foster long-term sustainability. KEY ACHIEVEMENTS Developed and implemented a viral content strategy that significantly increased Instagram reel views to 3 million leading to virality of the overall account and a boost in brand engagement. Played a significant role in producing approximately 300 leads in a month through community engagement and organic social media content creation. Created different meme content that led to the viewership average of 500k and increase in the follower count and engagement of the content by 50% TECHNICAL PR0FICIENCY Facebook Ads, Canva, Google Ads, Hootsuite, Google Analytics EDUCATION CREDENTIALS February 2021 July 2021 June 2018 PG Certification in Digital Marketing and Communications, from MICA & UpGrad Post Graduate Diploma in Marketing and Retail Marketing, from Jagan Institute of Management Studies, Rohini – Delhi Bachelor of Business Administration, from Vivekananda Institute of Professional Studies – Delhi