Mallika Arya

I’m a creative, detail-oriented Marketing and Content Specialist with over 4 years of professional experience across social media strategy, campaign planning, content creation, and business development. I’ve worked with global brands and startups in India and the GCC, helping them tell better stories, generate leads, and drive brand engagement across platforms like Instagram, Facebook, LinkedIn, and YouTube.

Currently, I work as a Marketing Manager at Pharmaethics LLC (Dubai), where I support end-to-end marketing for global skincare and therapeutic brands such as Jonzac and Seboradin. I coordinate with design and medical teams to ensure all campaign materials are both visually impactful and regulatory compliant, while also assisting with influencer partnerships, retail promotions, and launch events targeting the GCC market.

Previously, I served as Content Strategist and Graphic Designer at BNPS International. I conceptualized and executed social media content strategies that resulted in over 3 million organic video views, a 50%+ boost in engagement, and a sharp rise in brand visibility. I produced everything from scripts and captions to voiceovers and videos—while also designing visuals for both digital and offline use, including reels, posters, standees, and email creatives.

In my earlier role as Executive – Marketing & Business Development, I supported lead generation efforts, managed CRM updates, created marketing collateral, and coordinated webinars, partnerships, and sales presentations that drove brand growth and client acquisition.

My skill set includes:

• Social Media Management
• B2B/B2C Lead Generation
• Creative Copywriting & Content Planning
• Video Scripting, Voiceovers, and Meme Marketing
• Graphic Design (Canva, basic Adobe Suite)
• Campaign & Event Coordination
• SEO Basics, Google Analytics, Meta Ads, CRM Tools
• Team Collaboration across Design, Product, and Marketing

I thrive in fast-paced, collaborative, and remote-friendly environments where I can take ownership of creative growth and help brands turn attention into action. Whether you're launching a product, scaling organic reach, or building brand trust, I bring the mindset, skillset, and execution power to make it happen.