Maira Barreto

MAIRA BARRETO DIGITAL MARKETING SPECIALIST - ♦-PROFESSIONAL SUMMARY Experienced marketing professional with a proven track record of leading successful digital initiatives in the EMEA region. Proficient in executing comprehensive multi-channel campaigns, optimizing content, and boosting engagement through CRM and data-driven strategies. Collaborative team player adept at fostering cross-functional teamwork to align marketing efforts with customer needs and regional objectives. Committed to delivering strategic, results-oriented solutions that drive brand growth and enhance visibility. LINKEDIN • www.linkedin.com/in/maira-barreto SKILLS • • • • • • • Digital Campaign Management SEO & Google Ads Meta Ads CRM & Email Marketing Web Tools (WordPress, Figma, Canva) Google Analytics & Data Insights E-commerce Management • • • • • • Project Coordination & Teamwork Problem-Solving & Attention to Detail Time Management & Multitasking Communication (Verbal & Written) Creative Asset Management Adaptability & Fast Learner EXPERIENCE EMEA ONLINE COORDINATOR Too Faced, 07/2024-03/2025 The Estée Lauder Companies Inc - Paris, France • • • • • • • • • • • Led multi-channel marketing campaigns across email, website, and app platforms in the EMEA region. Developed CRM strategies to drive retention, acquisition, and post-purchase engagement. Integrated interactive tools like Shade Finder and Virtual Try-On to elevate the digital experience. Managed cross-functional collaboration and asset delivery, ensuring brand consistency with partners like Sephora and Douglas. Oversaw live shopping activations, performance reporting, and site optimization for brand.com and retailers. Delivered actionable insights to enhance campaign performance and drive growth. Built strong relationships with vendors and negotiated terms for online tools. Managed website content updates to ensure accuracy and relevance. Created multimedia content to improve digital engagement. Handled customer service inquiries to ensure satisfaction. Maintained and optimized e-commerce platforms to support product sales. • • • Uploaded digital assets to online storefronts for advertising and promotional purposes. Created promotional campaigns to drive sales and loyalty. Tested and optimized website functionality and layout using analytics tools . EMEA ONLINE ASSISTANT Too Faced, 01/2024-07/2024 The Estée Lauder Companies Inc - Paris, France • • • • • • • • Supported newsletter creation and website updates to strengthen digital presence. Assisted in planning and executing digital campaigns. Verified merchandising accuracy and tested promotional offers. Collaborated with retail partners to align on digital initiatives. Analyzed campaign performance for optimization. Created engaging content to boost online presence. Contributed to user-friendly website design to enhance engagement. Helped create training materials for new team members. DIGITAL MARKETING ASSISTANT, 07/2023-09/2023 amoGrowth – Remote • • • • • • • • • • Created high-impact content for blogs, email campaigns, and social media. Applied SEO strategies and keyword research to increase organic traffic. Collaborated with design and editorial teams for cohesive messaging. Developed digital marketing plans aligned with business goals. Generated qualified leads through targeted email campaigns. Designed email templates that exceeded open and click-through benchmarks. Ran A/B testing on landing pages and email content to improve conversion rates. Created social media and marketing materials to support product launches. Produced content for blogs Developed and implemented strategies to engage target audiences. EDUCATION Master of Science: Strategic & Digital Marketing – Rennes, France 01/2023 – 03/2025 Rennes School of Business Bachelor: Marketing And Digital Business – Bogotá, Colombia 07/2020 – 04/2025 Universidad Del Rosario Bachelor: International Business Management – Bogotá, Colombia 07/2019 – 02/2025 Universidad Del Rosario LANGUAGES • Spanish: Native • English: Advanced • French: Elementary