Maira Barreto

Dynamic Digital Marketing Professional with hands-on experience in e-commerce, campaign management, CRM, and performance reporting across EMEA markets. Skilled in executing strategic initiatives and overseeing multi-channel projects within the beauty and lifestyle industry, driving engagement and business growth.

At The Estée Lauder Companies, contributed to the EMEA Online team for Too Faced, actively participating in the design and execution of integrated marketing campaigns. Enhanced personalized online experiences by developing newsletters, optimizing site placements, implementing GWP campaigns, activating apps, and coordinating assets. Played a pivotal role in launching innovative digital features like Shade Finder and Virtual Try-On (VTO) for retailers such as Notino, and led rate-and-review campaigns that increased visibility and sales for hero products across partners like Sephora.

Successfully managed e-commerce site updates, merchandising, and QA for toofaced.eu, ensuring a seamless user experience aligned with global brand standards. Spearheaded live shopping activations using Bambuser and provided monthly performance reporting for both B.com and retail collaborators. Supported CRM strategies by creating lifecycle campaigns for loyalty and prospecting, while monitoring monthly media performance across platforms.

Previously, gained valuable experience as a Digital Marketing Assistant at amoGrowth, where responsibilities included creating engaging content for blogs, emails, and social media. Implemented effective SEO strategies and improved web performance through targeted keyword research and technical enhancements.

Academic qualifications include a Master's in Strategic & Digital Marketing from Rennes School of Business, focusing on web analytics, UX design, and omni-channel communication. Holds a Bachelor's in Marketing and Digital Business from Universidad del Rosario and another in International Business Management as well from Universidad del Rosario

Proficient in an extensive tech stack that includes Braze, Brandquad, DAM, WordPress, , SEMrush, Google Analytics, Microsoft 265, and creative tools like Figma and Canva. Experienced with reporting platforms such as Looker, Brandquad, PowerBi, and project coordination frameworks like Jira.

Recognized for adaptability, organization, and meticulous attention to detail, thriving in both independent and collaborative cross-functional environments. A strategic thinker with a flair for user-centric storytelling and data-driven performance optimization. Fluent in Spanish and English, with knowledge of French.

Actively seeking opportunities to leverage expertise in digital marketing to deliver impactful brand engagement.