Mahlaka Shujjat

Mahlaka Shujjat Islamabad, Pakistan ·--www.linkedin.com/in/mahlaka.shujjat08 EDUCATION GhulamIshaq Khan Institute Bachelors in Management Sciences Topi, KPK Jun 2025 Cumulative GPA: 3.12 (Merit Scholarship Recipient) EXPERIENCE TajirPay Remote Nov 2024–March 2025 Lead • Hired and onboarded employees, establishing roles that boosted efficiency • Developed the initial company plan, outlining key objectives and strategies for a structured launch AIESEC Topi Jan 2024 – Jan 2025 LCVP EwA • Led a team of 20+ members to successfully orchestrate the first EWA event in years, achieving 100% attendance and exceptional participant feedback • Implemented a targeted marketing strategy, increasing interest in EWA by 70% and converting 40% of attendees into prospective members, significantly boosting organizational growth. OCVP Finance March 2023 - March 2023 • Conducted financial analysis of recruitment expenses and optimized spending, resulting in a 20% reduction in overall costs while maintaining the quality of recruitment activities • Managed the financial operations for the recruitment cycle, overseeing the budget and ensuring accurate tracking and reporting Retrohood Remote June 2024 – Sep2024 Manager • Elevated from Marketing Intern to Sales & Marketing Manager; on boarded and mentored new hires, developed SOPs, and optimized workflows, increasing team efficiency by 50% • Engineered a results-driven outbound marketing strategy with tailored content across multiple channels, amplifying lead generation by 20% and strengthening brand presence • Maintained key client relationships while prospecting new leads; oversaw team deliverables, revamped brand identity with a new logo, and designed a cost-free professional website ezBike Islamabad Jun 2023 - Aug 2023 Creative Lead • Led marketing initiatives to boost social media engagement through platform specific campaigns original content, and tailored captions, driving increased traffic and brand visibility • Spearheaded business development efforts by mapping out the launch strategy for a new product and initiating outreach to potential partners, collaborating with designers and agencies to execute the plan • Revamped HR operations by designing onboarding kits for new and existing employees, and enhancing office structure and ambiance to improve team experience and productivity Mind Works International Islamabad Jun 2022 - Aug 2022 Content Creator • • Analyzed social media trends, resulting in a 25% increase in engagement with the target audience Devised and launched a targeted campaign, resulting in a notable 15% increase in social media traffic Humans of GIKI Topi Dec 2021 - current Social Media Manager • Implemented interview strategies, leading to a 25% increase in page followers and successful management of "Humans of Giki" social media platform, reaching over 1000+ followers PROJECTS Strategic Branding: Nutrition Bar • Championed a compelling business proposal and marketing campaign created by a fellow entrepreneur, spearheading its exclusive distribution within GIKI, resulting in a complete sell-out of all 50 bars QuickBook • Managed financial records in QuickBooks, including designing charts of accounts, optimizing payrolls, and streamlining purchase and sales cycles for improved efficiency. Personal Overview Languages: Urdu | English | Arabic | Kashmiri Interests: Basketball | Volleyball | Rock climbing | Reading Volunteer: WWF | SOS Village | Project Topi | WES Societies: LDS | AIESEC |LES | GMS | GSS | GAC Skills: Microsoft Office | Video editing |Agile | Gretl | Python |QuickBooks Honors and Awards: DHL certification | GIKI basketball tournament 2023 | Deputy Editor in Chief for scribes Magazine