Mahlaka Shujjat

As a Management Sciences graduate from GIKI, I bring a well-rounded blend of strategic thinking, creative execution, and cross-functional leadership. With diverse experience across startups, student-led initiatives, and high-impact organizations, I’ve developed a strong foundation in business development, marketing, HR, and operations.

At RetroHood, I rose from Marketing Intern to Sales & Marketing Manager, where I built and mentored a high-performing team, created SOPs that boosted efficiency by 50%, and led the brand’s visual and digital revamp—including a new logo and professional website. I also implemented tailored outbound marketing strategies that increased lead generation by 20%

At ezBike, I served as Creative Lead, spearheading marketing campaigns to enhance social media presence and drive user engagement. I also developed onboarding kits, improved office culture, and supported the launch of a new product by collaborating with agencies and initiating business outreach.

As a Lead at TajirPay, I played a key role in establishing the company structure, hiring employees, and laying down a strategic roadmap for the launch. I applied similar strategic insight during my AIESEC journey, where as LCVP EwA, I led a 20+ member team to deliver the first successful event in years—achieving 100% attendance and converting 40% of participants into future members. Across roles like Team Leader, Director, and Finance OCVP, I managed operations, logistics, budgets, and team development.

I’m equipped with a broad skill set including cross-functional team leadership, project management, marketing strategy, brand building, stakeholder communication, financial oversight, and organizational development. Whether it's launching a startup, scaling a student-led initiative, or revamping internal processes, I approach every challenge with a balance of creativity and structure.