MADISON
SKOV
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Medellín, ANT 050036
SKILLS
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Usability Testing
UX Strategy
Research Design & Analysis
Prototyping
Design Sprints
A/B Testing
Heuristic Evaluation
Competitive Analysis
UI Optimization
EDUCATION
San José State University
San Jose, CA • 2014
BS: Psychology
• Focus: Cognitive Neuroscience
• Thesis: The Effects of PTSD on
Working Memory
• Honors: Magna Cum Laude
• Member of Gold Key
International Honors Society
Bentley University
Waltham, MA • 2019
MS: Human Factors
• Graduating Dec 2019
PROFESSIONAL SUMMARY
I am a UX researcher and information designer with experience in
both applied and theoretical UX. This experience includes design
thinking, project management, and system heuristic evaluation. I
am a hands-on, inquisitive, and analytical specialist of user
needs, goals, and behaviors with the know-how to convert
insights into KPI gains.
WORK HISTORY
Nostra - Lead Researcher
San Diego, CA • 12/2017 - Current
I conduct user, user experience, and market research to
measurably increase first-time app install numbers, boost
monthly user retention, and generate active user engagement.
• I draft technical specifications, design specifications, and UI
wireframes to communicate and advocate for Nostra users'
needs and goals.
• I determine and implement the UX project strategy, including
timeline, scope, qual/quant research methods, testing, and
analysis of results.
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Stock & Option Solutions - Technical Assistant
Campbell, CA • 11/2017 - 03/2018
I managed and facilitated sensitive data transactions between
clients, IT and stock teams promptly and securely.
• I analyzed and troubleshot end-user functional and technical
issues and guided clients through solutions.
• I created detailed and accurate reports outlining technical
specification, software, and data security information
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The Fish Market - Server
San Diego, CA • 05/2012 - 11/2017
I applied my emotional intelligence and genuine earnestness
for customer service to ensure consistent, quality guest
experience.
• I assisted guests in navigating the extensive menu, including
offering detailed dish descriptions and suggesting wine
pairings.
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