Madiha Zafar

MADIHA ZAFAR Strategic HR Leader | Payroll & Workforce Operations Expert | Talent Acquisition Specialist Lahore, Punjab, Pakistan- • - linkedin.com/in/madiha-zafar1 PROFESSIONAL SUMMARY Dynamic and results-driven Human Resources professional with 8+ years of cross-functional expertise in payroll administration, talent acquisition, employee engagement, and HR strategy execution. Proven success in driving operational excellence and building high-performing teams in both local and international environments. Adept in implementing scalable HR systems, fostering inclusive cultures, and managing end-to-end employee lifecycle processes. Skilled in aligning HR initiatives with organizational objectives to maximize performance and efficiency. CORE COMPETENCIES • Strategic HR Management • Payroll & Compensation Processing • Full-Cycle Recruitment & Headhunting • Employee Relations & Engagement • Performance Management Systems • HRIS & Workforce Platforms (Jira, Notion, Slack, Hubstaff) • Event Planning & Culture Building • Labor Law & Compliance • Bank Reconciliations & Account Management CERTIFICATIONS • Certified Customer Service Professional (CCSP) • Certified Human Resource Manager/Director • Commerce Certification LANGUAGES • English (Professional Fluency) • Urdu (Native Fluency) PROFESSIONAL EXPERIENCE MUST Company — South Korea HR Manager – Payroll, Accounts & Workforce Relations June 2024 – Present • Spearhead payroll operations for international teams; manage attendance, leave, appraisals, and bank transfers • Lead resolution of payroll discrepancies and enhance accuracy through meticulous documentation and systems analysis • Collaborate in workforce engagement via Slack and other platforms to improve internal communication • Implemented a custom time-tracking application ("Mustmate") developed by the company; currently oversee its ongoing operations related to payroll and attendance • Provide continuous feedback and enhancement strategies to improve Mustmate’s usability and integration with payroll processes • Identified inefficiencies in expense tracking; designed and enforced a new companywide Expense Reimbursement Policy • Introduced an online expense submission form with a fixed deadline (25th of each month), enabling automatic aggregation of all expenses into a unified spreadsheet • Streamlined the reimbursement process and eliminated errors caused by inconsistent or late submissions, significantly improving monthly financial accuracy MUST Company — South Korea HR Manager – Payroll, Accounts & Workforce Relations November 2022 – Present • Drive strategic hiring for technical roles (Golang, Node.js, React, RPA) using modern sourcing tools and structured interviews • Conduct performance evaluations and implement structured feedback mechanisms • Organize and manage cultural and engagement initiatives; foster collaboration via HR communities and Slack-based forums • Utilize HR tech tools (Jira, Hubstaff, Slack, Notion) to improve operational workflows and team coordination • Established a Virtual Event Management department focused on celebrating employee birthdays and work anniversaries remotely • Designed and rolled out a comprehensive Virtual Event Policy outlining responsibilities, task deadlines, and execution protocols • Created engaging virtual experiences with interactive activities and recognition tokens, significantly increasing employee participation and morale • Implemented a participation-based reward system—only attendees receive birthday tokens—leading to a noticeable rise in engagement and event success rates Deal & Deals — Lahore, Pakistan Human Resources Manager November 2021 – April 2024 • Aligned HR initiatives with business growth strategy; managed end-to-end recruitment and compensation processes • Led compliance efforts and streamlined performance appraisal programs 360 Alert Security Ltd. — Lahore, Pakistan Human Resources Executive October 2020 – October 2021 • Developed and deployed HR systems for recruitment, onboarding, performance management, and legal compliance • Handled employee documentation and facilitated inter-departmental HR reporting UK Fashion Limited — Pakistan Sales & Operations Manager (E-commerce) July 2019 – October 2020 • Oversaw daily e-commerce operations, including logistics, inventory, customer service, and campaign strategy • Collaborated cross-functionally to elevate customer experience and optimize order fulfillment processes Ibraheem Enterprises — Pakistan Assistant Accountant October 2017 – October 2020 • Maintained accurate financial records, processed payments, and performed bank reconciliations • Managed accounts receivable/payable and supported budget planning and audit readiness PTCL — Lahore, Pakistan Customer Care Executive March 2016 – January 2017 • Delivered frontline customer service; led complaint resolution and admin coordination across teams • Supervised call operations and led quality control initiatives Ufone — Lahore, Pakistan Sales Operations & Distribution Manager March 2015 – March 2016 • Designed and executed nationwide sales campaigns; optimized inventory distribution and customer relations • Mentored sales teams to achieve KPIs and market penetration targets EDUCATION MBA – Human Resource Management Lahore Leads University • 2016 – 2020 B.Com – Business & Commerce University of the Punjab • 2012 – 2014 Intermediate – Business & Commerce Lahore Board • 2010 – 2012