Madhumitha Subramanian Girivel

Over the course of my professional journey, I have honed a versatile skill set and gained valuable experience in business development, CRM implementation, and client relationship management. As a Business Development Analyst at Ninja Cart India, I spearheaded the implementation of CRM systems, a role that allowed me to enhance our business development strategies significantly. My responsibilities extended to collaborating with cross-functional teams to centralize client interactions, ensuring efficient communication and tracking of project proposals. This experience not only showcased my proficiency in CRM but also highlighted my ability to work collaboratively within a diverse team.

In my role as a Sales Representative at The Hat Shop York, I took on the challenge of managing direct reports in a customer service/call center environment. Here, I not only met but consistently exceeded monthly sales quotas through strategic social media prospecting, particularly on platforms like Facebook. My expertise in identifying and reaching out to potential advertisers proved instrumental in fostering repeat business, contributing to a notable 20% increase. Furthermore, I actively managed stock and visual merchandising efforts, displaying a keen eye for detail and organizational skills.

My tenure as a Business Development Analyst at DNEG Chennai and London equipped me with in-depth insights into aligning business development strategies with internal departments. I actively contributed to enhancing efficiency through the design, refinement, and implementation of processes tailored to VFX projects. This role demanded exceptional attention to detail, especially in creating compelling project proposals in collaboration with creative and production teams. Notably, I achieved revenue targets through effective project management strategies, employing methodologies like Agile, Waterfall, Scrum, and Lean Sigma.

Throughout my career, my commitment to fostering growth has been reflected in my ability to identify opportunities for workflow improvements. I consistently implemented solutions aimed at increasing efficiency and facilitated the resolution of challenges through meticulous workflow analysis. The creation of regular reports on business development activities, progress, and achievements became a standard practice, emphasizing my dedication to data-driven decision-making.

My academic journey includes a Postgraduate degree in International Business Management from the University of York and a Bachelor's in Commerce (Honors) from Delhi University. These academic pursuits have equipped me with a strong foundation in finance, organizational strategy, and business research. Additionally, I have actively pursued professional development through certifications such as the Project Management Professional Certification and courses like "Managing Projects with Microsoft 365" and "Agile Job Simulation" by JPMorgan Chase & Co.

My skill set spans a wide range, including proficiency in CRM systems like HubSpot and Salesforce, experience in writing contracts and business development materials, and familiarity with communication tools like Slack. I am adept at using project management tools such as Asana and possess knowledge of data tools like Google Analytics and AirTable. My hands-on experience with WordPress and content creation further adds to the versatility of my skill set.

In conclusion, my experiences have not only shaped me into a proficient Business Development Analyst but have instilled in me a passion for making a positive impact through purpose-driven work. I am excited about the opportunity to leverage my skills and contribute to Yoko Co's mission of creating a better world.