Madhu Jena

Madhu Jena Head of Marketing (MBA Marketing, B. Tech) Professional digital marketer with 12+ years of experience in providing digital strategies to increase lead generation and awareness. Have experience in both start-ups and agencies. Have led a team of 20+ and managed a budget of $750K, with proven pipeline of $1.5M. Have managed clients in ecommerce, transportation, electronics, IT, tech industry across APAC, UK, US and EMEA region. - - Bengaluru, India WORK EXPERIENCE SKILLS Chief Marketing Officer Draup (a B2B SaaS company in HR and Sales Tech ) 06/2022 - Present, • • Bengaluru Created and currently leading the marketing team (22 members) and efforts in Draup Launched lead generation B2B campaigns – brought in $800K in pipeline for Q4’22 and $1.3M in Q1’23 with 4X Marketing ROI • Ensured 17% increase in brand awareness with minimum invested costs – including SEO, third-party Listing, Affiliate marketing, Chatbot, Content Marketing, Video Gallery and Podcast series • Achieved the “Great Place to Work” logo during my tenure • Currently leading website redesign and revamp program to ensure better UI/UX, lower bounce rate by 40% and increase conversion rate by 20% • Comfortable working and presenting in board and investor/ customer meetings Lead – Performance and ABM Marketing Headspin (a B2B SaaS company in Mobile App Tech ) 02/2021 - 05/2022, Bengaluru Founded Headspin’s digital marketing efforts to drive B2B/B2C customer acquisition and retention which increased the US and UK market penetration by 57% • Managed a 12-member cross-functional (content, design, SEO, PR, SEM) team and coordinated with 2 agencies toward the successful launch of new website • Successfully generated ~$1.75M pipeline with ABM and decreased the US CPL by 75% ($450 to $120) • Managed a process re-engineering project to improve and consolidate endto-end Marketing process; restructured communication flow among 4 departments and cut down paperwork by 65% • Initiated ABM marketing using alternative channels including social media, Influ2, 6Sense, AdRoll • • • • • Lead Generation Brand Awareness Account Based Marketing ABM Annual Budgeting Thought Leadership Go-To-Market Strategy Marketing Campaigns Corporate Communications Presentations Team Management Content Management Business Development Consumer Behavior Competitor Analysis Product Positioning SEO, SEM, PPC, Email Marketing Website CRO – UI UX MBA in Marketing and Analytics Great Lakes Institute of Management 04/2014 - 08/2015, Chennai B.Tech in Applied Electronics C.V. Raman Institute of Technology 04/2007 - 04/2011, Bhubaneshwar CERTIFICATIONS PMP CERTIFICATION (08/2019 - 12/2019) Process Manager – Digital Marketing eClerx (a Digital Marketing Agency) 01/2018 - 02/2021, • • • • • • • • • • • • • • • • • EDUCATION • • linkedin.com/in/madhujena SimpliLearn Mumbai Responsible for 7 accounts across US, UK and APAC in multiple sectors – IT, Retail, Tech, Hotel and 3 agencies and 25+ team Launched 50+ integrated campaigns leveraging social, creative, emerging technologies, cross-divisional efforts, and media to increase lead generation and awareness Developed strategies focused on digital marketing solutions to increase sales and traffic by 43% in 9 months and repeat buying by 15% Successfully executed budgets of up to $750K per year and executed business plans supporting $1.5m annual revenue generation Developed multiple automation for reporting and analytics to achieve cost reductions and accelerated productivity by 25% Interpreted market opportunities that can be leveraged to create up-sell and cross-sell opportunities Google Marketing Platform (07/2019 - 09/2019) Google Learning Google Ad Manager (07/2019 - 09/2019) Google Learning Lean Six Sigma Green Belt (04/2017 - 08/2017) Genpact Assistant Manager – Digital Marketing Genpact (ITES Services) 05/2015 - 01/2018, • • • Gurgaon Ideated and launched 2 campaigns - Career2.0 & BringBackCurious which improved gender diversity by 15% and employer branding scores by 36% Created strategy and digital solutions that helped in saving 83% of direct hiring costs Led a project team of 7 including cross functioning internal resources, external consultants, and channel partners Systems Engineer – Website Developer Infosys (IT Services) 07/2011 - 09/2013, Chennai • Improved the UI, UX, and optimized CRM of client’s websites from the logistics and apparel industry • Optimized performance by reducing the load time of the websites by 97.2% through reengineering Gathered client requirements, identified bottlenecks, directed design sessions to propose comprehensive and effective solutions •