Lynn Lumacad

LYNN CRYSTAL A. LUMACAD Ozamiz City, Misamis Occidental, Philippines 7200 | - |-To leverage my expertise in social media marketing, digital communication, and content management to drive online engagement, build brand presence, and support the growth of a dynamic organization as a Social Media Manager. KEY SKILLS Social Media Management Content Creation & Curation Graphic Design (Basic) Video Editing (Basic) Community Engagement Chat & Email Support Strategic Campaign Development Analytics & Performance Monitoring Virtual Assistance PROFESSIONAL EXPERIENCE Virtual Information Reference Assistance In-charge, La Salle University Aug 2020 - Present Managed the library's official Facebook page, ensuring active engagement and timely responses to user inquiries. Facilitated virtual programs and promotions such as BookSmart and LibraryLegend! to boost online visibility and user participation. Monitored user interactions on Canvas (LMS) and other online platforms, ensuring cohesive communication strategies. Prepared detailed statistical reports on online engagement, issues encountered, and recommendations for improving digital outreach. Audio-Visual Librarian, La Salle University Feb 2018 - May 2020 Supervised multimedia resources and ensured their effective use by students and faculty. Designed and implemented promotional materials for audiovisual collections, enhancing awareness of available resources. EDUCATION Master in Library and Information Science Saint Columban College, Pagadian City, Zamboanga del Sur, Philippines May 2019 - Jan 2023 Bachelor of Library and Information Science La Salle University, Ozamiz City, Misamis Occidental, Philippines Mar 2013 - Jun 2017 NOTABLE ACHIEVEMENTS Successfully increased social media engagement rates for the library's Facebook page by implementing creative and user-centric content strategies. Developed and facilitated online campaigns that enhanced the digital presence of library services, attracting a broader audience. ADDITIONAL INFORMATION Languages: English, Filipino Certifications: Registered Librarian,- Other skills: Social Media Platforms: Facebook, Instagram, Youtube Tools: Canva, Microsoft Office Suite, LMS (Canvas) Basic Knowledge of SEO and Analytics