Lydya Castillo

Lydya Castillo Email:-Years of experience: 10 Fluent in English and Spanish 114 Brampton Rd. Toronto, Ontario, M9R 3J9, Canada Telephone: - Summary Over 12 years of experience in marketing and multiple graphic and media based roles. Print, video, digital production, web, and content creation for varying business types. With such passion and focus in this industry my skills drive all business functions forward with the latest market trends. My goals include, helping advance any business with a creative and innovative thought process. Working on marketing material or web interfaces to deliver a message is what I thrive upon. All marketing roles typically start with an idea; my skill set is to materialize them into something meaningful that gets results. Below are some of the tools I’ve used, others have been outlined throughout my resume. Print & Digital: Utilized Adobe Illustrator, InDesign, and Adobe Acrobat to generate annual reports, and other pieces of marketing collateral. Prepared files for both print and digital usage. Acting as a printing broker, I have been able to leverage forefront quality along with exceptional pricing. Video: Hands-on experience in creating corporate videos from start to finish. I have edited professional corporate video using raw footage from multiple cameras. Added lighting and other effects as well as enhanced audio with various filters. Cinematic visual effects and professional motion graphics for film, video, DVD, Multimedia and web with Adobe After Effects, Premiere, and Audition. Web: Developed a number of Wordpress and Magento websites for clients in a variety of industries, including medical marijuana. I have experience coordinating blogs, email marketing campaigns, newsletters as well as planning social media campaigns. Certifications & Memberships: Microsoft Office Specialist - 2009 Google Adwords Certification - 2017 Google Analytics Certification - 2017 Affiliate Member of The Association of Registered Graphic Designers - 2014 Employment Experience Scientus Pharma, Toronto ON Integration Specialist September 2016 – August 2018 Scientus Pharma’s growth phase had a number of aspects that needed fulfilling. After needed marketing aspects, I began to operate as a Junior IT person. The head of IT primarily ran a Windows environment with some Linux systems. Many issues that were dealt with was creating group policies for various departments around the organization. Adding printers and drive shares with respective permissions. Troubleshooting wireless access issues pertaining to the control of mac addresses and firewall rules. Standard computer related issues were only a small part of tasks dealt with at Scientus Pharma, video footage of 120 IP cameras had required regular attention. Weekly tape backup rotation for offsite storage, along with troubleshooting new camera installations using basic network troubleshooting tools. Lydya Castillo |-|- 1 These were the preliminary steps working under the IT manager. My role became that of an integration specialist once specific industry software was required to manage various standard operating procedures within the industry. The integration of this software took place over the course of a year and I can proudly say it was lead by myself. In leading this project from start to finish, a large aspect was understanding the various regulations in the industry, along with how it would pertain to the various job functions required within the organization. Later, I could leverage the software in such a way that it was tailored to all job functions. The result was successful for Scientus Pharma as they could obtain licensing required in the pharmacological industry. Index Exchange, Toronto ON Marketing Coordinator April 2015 – August 2016 Index Exchange was in the startup phase when I began and on the cusp of growing into a medium sized organization. Although my role was titled as a marketing coordinator I quickly noticed the lack of structure. My initial steps were to hit the ground running, getting work completed that was urgent for clients. After calming the urgent requests, I was able to step back and look at the way the organization ran, with the ability to start and establish a proper way to fulfill marketing requests. Utilizing Jira, I created a streamlined approach to fulfill marketing requests with all relevant details for each project and was able to track my workload, timelines and quantify the types of work our department did. After setting things up to be functional we were able to have additional employees also hit the ground running with clear objectives thanks to this implementation. Over and above the tasks of being a marketing coordinator I began to dive into managerial tasks, I worked closely with finance to ensure budgets are aligned with marketing needs. Created schedules for each project with milestones depending on complexity, and ensured we stayed on course. All projects I produced were presented to the VP of Marketing to ensure accuracy throughout the creative process. Various degrees of multi-tasking were required in this role as it does oversee the Canadian and USA divisions of the organization. I steadily worked with the executives of the organization to understand the objectives they were trying to achieve and materialized it from a concept to print or digital forms. All design material after being printed or presented online was distributed to customers across North America and had increased sales figures by engaging more customers. My initial hiring was for a marketing coordinator role, however, executives saw how well versed I was with WordPress and then gave me the task of redesigning the entire cpaxrtb.ca website. I dealt with hosting, design, building and deploying. Along with providing documentation and source files. Applications used in this role are the following: ● Adobe Creative Cloud: Illustrator, InDesign, Acrobat, Photoshop, Lightroom, Premiere, After Effects, Acrobat, etc. ● Microsoft Office: Word, Excel, Powerpoint ● Salesforce – kept reports on campaigns up to date ● WordPress - designed and built entire company website http://www.cpaxrtb.ca ● Jira - Built the marketing design queue for steady workflow ● Confluence – created multiple documents for announcements, events, and reports Ontario Teachers’ Pension Plan, Toronto ON Digital and Print Production Specialist September 2009 - January 2014 OTTP was a fantastic corporate opportunity which allowed me to learn develop and perfect the art of print. A large part of this role was to design professional reports, presentations, and training materials using Adobe CC & MS Office applications. Provided overall creative solutions to all departments in the organization worldwide (style guides, conference materials, logos, banners, Social media (Facebook/Twitter, etc.). Building content wasn’t the only task at hand, when necessary, OTPP had required some specialty freelance work. I had developed relationships with external agencies, and freelancers (design and video support) at trade shows. The purpose was to leverage their skills and Lydya Castillo |-|- 2 expertise to provide high quality solutions, at a low cost. In addition to this, I had worked closely with external printing organizations to ensure projects were completed to perfection within tight time constraints. Acend Corporate Learning, Toronto ON January 2009 – August 2009 Brand Manager Responsible for the online image of the company on social networks. Coordinated events in Toronto and Mississauga. Prepared all marketing collateral and manage production of print materials as they relate to marketing & promotional projects. Ensured timely updates to all sections as needed. Sales Dynamics Inc., Toronto ON November 2008 – January 2008 Graphic Designer Designed layouts for flyers, websites and other printed materials for marketing campaigns. Prepared product presentations and virtual samples. Provided technical knowledge and vision to support the company’s business objectives, evaluated and recommended software for business processes. Designed several websites for clients (Ontario Clean Water Agency, IFG, Research In Motion – BlackBerry). Trained new employees. Working Bug Design, Toronto ON November 2005 – On Going Personal Design Firm Working Bug Designs is my personal business which I started in 2005 upon graduating from college. Over the years I’ve developed PowerPoint presentations, websites, logos, video, plenty of promotional items, and all forms of print for organizations. A small list of client’s I’ve done work for with this business: KPMG - Power Point Ontario Teachers’ Pension Plan - Video editing and mastering, print production Aurora mScope - Designed conference banners and other print marketing material Education Trebas Institute, Toronto ON Audio Engineering & Production 2004 Academy of Learning, Toronto ON Graphic & Web Design 2007 Freelance Work Tiny Sleepers Big Dreamers – web development, maintenance and support, analytics, blog, and print design/production Hydrx Farms Ltd. – Web development, maintenance, social media marketing and analytics, and print, technical support, Ample Organics implementation/training/tailored documentation References: Available upon request Lydya Castillo |-|- 3