Lydya Castillo

Over 12 years of experience in marketing and multiple graphic and media based roles. Print, video, digital production, web, and content creation for varying business types. With such passion and focus in this industry my skills drive all business functions forward with the latest market trends.

My goals include, helping advance any business with a creative and innovative thought process. Working on marketing material or web interfaces to deliver a message is what I thrive upon. All marketing roles typically start with an idea; my skill set is to materialize them into something meaningful that gets results.

Below are some of the tools I’ve used, others have been outlined throughout my resume.

Print & Digital: Utilized Adobe Illustrator, InDesign, and Adobe Acrobat to generate annual reports, and other pieces of marketing collateral. Prepared files for both print and digital usage. Acting as a printing broker, I have been able to leverage forefront quality along with exceptional pricing.

Video: Hands-on experience in creating corporate videos from start to finish. I have edited professional corporate video using raw footage from multiple cameras. Added lighting and other effects as well as enhanced audio with various filters. Cinematic visual effects and professional motion graphics for film, video, DVD, Multimedia and web with Adobe After Effects, Premiere, and Audition.

Web: Developed a number of Wordpress and Magento websites for clients in a variety of industries, including medical marijuana. I have experience coordinating blogs, email marketing campaigns, newsletters as well as planning social media campaigns.

Certifications & Memberships:

Microsoft Office Specialist - 2009

Google Adwords Certification - 2017

Google Analytics Certification - 2017

Affiliate Member of The Association of Registered Graphic Designers - 2014

These were the preliminary steps working under the IT manager. My role became that of an integration

specialist once specific industry software was required to manage various standard operating procedures

Freelance Work

Tiny Sleepers Big Dreamers – web development, maintenance and support, analytics, blog, and print design/production

Hydrx Farms Ltd.

Scientus Pharma Inc.

FV Pharma Inc.

Web development, maintenance, social media marketing and analytics, and print, technical support, Ample Organics implementation/training/tailored documentation