ODABE LYDIA OSARUMWESE
Lagos, Nigeria | -| -
https://linkedin.com/in/lydia-odabe
PROFESSIONAL SUMMARY
A persuasive and target-driven B2B Telemarketer with proven success in outbound sales and lead generation for financial services and SaaS. Great. at engaging decision-makers, qualifying prospects, and closing high-value appointments through phone, email, and CRM-based outreach. Strong communicator with a neutral accent and a commitment to delivering results in remote sales roles.
CORE SKILLS & COMPETENCIES
✔ Outbound B2B Telemarketing – Cold calling, identifying decision-makers, and promoting tailored financial solutions
✔ Sales Pipeline & CRM Management: HubSpot, Apollo, LinkedIn Sales Navigator, Power Dialers, Zendesk, Salesloft
✔ Lead Qualification & Appointment Setting – Effective questioning, consultative selling, and booking meetings
✔ Product Pitching & Persuasion – Clear communication, needs analysis, and benefits-driven presentation
✔ Remote Sales Execution – Self-motivated, adaptable, and goal-oriented in remote, fast-paced teams
✔ Financial Services Experience – Deep understanding of SME pain points and lending product positioning
WORK EXPERIENCE
Sales Group AI – Remote
Outbound Sales & Acquisition Specialist | Oct 2024 – Present
Industry: AI-Powered SaaS Sales (AUSTIN, UNITED STATES)
Booked 15+ sales meetings per week by executing multi-channel outreach via phone, email, and LinkedIn.
Developed and implemented personalized sales engagement strategies, increasing lead conversion by 30%.
Managed sales pipeline in HubSpot, ensuring accurate tracking and timely follow-ups.
Delivered compelling sales presentations to key decision-makers, accelerating the sales cycle.
SkilledUp Life Ltd (Volunteering) – Remote
Business Development & Sales Representative | July 2024 – Sept 2024
Industry: SaaS & Talent Marketplace (UNITED KINGDOM)
Spearheaded market research to identify high-value SaaS prospects, increasing qualified leads by 20%.
Cold-emailed and called startup founders, successfully booking demo calls and nurturing leads.
Drove 30% repeat business through strategic follow-ups and personalized outreach.
Baobab Microfinance Bank – Lagos, Nigeria
Customer Acquisition & Sales Representative | July 2016 – Nov 2017
Industry: Financial Services (LAGOS, NIGERIA)
Generated new loan clients through outbound calls and referrals.
Scheduled over 50 meetings monthly with small business owners for loan advisory.
Maintained 98% accuracy in CRM data entry, leading to faster client insights and better sales forecasting.
Conducted consultative sales calls, improving customer retention by 15%.
EDUCATION & CERTIFICATIONS
B.Sc. in Accounting, Crawford University | Sept 2013
HubSpot Inbound Marketing Certification
Udemy Professional Diploma in CRM Platforms Management
ALX Virtual Assistance Program (Remote Work & CRM Training)
Digital Witch On-Demand IT Skills Training
SHORT TERM PROJECT
DK Logistics : (Jan 2025 ) Conducted B2B cold calls to logistics companies to generate leads and schedule meetings.
Suffolk County Pest Control : (Feb 2025) Scheduled pest control services for residential clients and boosted booking rates through persuasive communication.
Royal Touch Partnership: (Mar 2025) Contacted small business owners to pitch website design, social media management, and reputation management services.
