Lydia David

LYDIA DAVID ❘ PR O F ES SI O N A L SU M M A RY Highly motivated Lead Content Producer with a proven track record developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes. Experienced in utilizing AI tools for advanced research and content refinement to maximize outcomes and overall performance. E:-P: - A: Coimbatore, Tamil Nadu 641008 LinkedIn: https://www.linkedin.com/in/lydiadavid/ WWW: https://pennedmind.wordpress.com/ ❘ SKI L L S • Editorial calendar management • Content coordination • Digital channel management • Content strategy ❘ W O RK HI ST O RY • Script writing Justo Global Pvt Ltd - Lead Creative Producer Coimbatore • 06/2022 - Current • Podcast production • Engaged with followers, fostering community interaction, and adjusting strategies based on performance metrics. • Spearheaded a 10 member content team, assigning tasks and managing overall team efficiency. • Participated in brainstorming sessions with cross-functional teams, leading to 3 successful campaigns yearly. • Assisted in producing over 20+ videos from pre-production planning through post-production editing stages. • Boosted team productivity with streamlined workflow processes for content creation and distribution. • Improved user experience on websites with intuitive design and engaging visuals tailored to target demographics. • Led brainstorming sessions that fostered innovative ideas and approaches, driving creative direction of projects. • Team Management Damngud Design Agency - Content Writer Coimbatore • 02/2021 - 02/2022 Karunya University Coimbatore • 01/2015 • Strategized for over 3+ targeted campaigns annually, ensuring consistent posting across platforms. • Produced SEO-rich copy, for LinkedIn and other social media platforms. • Enhanced content quality by analyzing 10+ industry trends quarterly. • Managed content calendar and ensured timely delivery. Bachelors of Visual Communication • Final Grade: 84% • Intern writer, NDTV, Completed - 2014 • Blended Learning - Published with ISBN PPTS Solutions Pvt Ltd - Content Specialist Coimbatore • 09/2020 - 01/2021 • Developed content in the form of LinkedIn posts, infographics, video content, case studies, and newsletters boosting search visibility and driving increased traffic. • Analyzed 10+ strategies, enhancing performance by addressing key weaknesses. • Marketing Strategies ❘ EDUC A T I O N Karunya University Coimbatore, India • 01/2018 MBA: Marketing Management • Final Grade: 82% • Creative Head, University Newsletter, 2015 to 2017 Indian School Muscat Sultanate Of Oman • 01/2012 SSLC GPA: CGPA: 8.2 Indian School Al-Seeb Sultanate Of Oman • 01/2010 HSC GPA: CGPA: 8.6 • Tracked trends monthly, refining strategies based on competitor insights. Texila Educational & Management Services Pvt Ltd - Digital Marketing Specialist Coimbatore • 11/2018 - 10/2019 • Presented insights with visuals, increasing stakeholder understanding significantly. • Improved click-through rates by 10% with new strategies. • Deployed content that helped in boosting reach through strategic ads. • Crafted innovative content, driving engagement for over 4 product launches. ❘ C ER T I F I C A T I O N S • Content Marketing, William McGuffey Academy • Social Media Marketing, CourseNvy • Mega Marketing Course, Pouti Eti