Lulit Fatuma Solomon

LULIT SOLOMON m:- |-| LinkedIn PROFESSIONAL PROFILE Strategic marketing leader with expertise in AI, XR, and VR across industries. Proven success in digital marketing, branding, event production and content development. Skilled in driving growth, leading cross-functional teams, and delivering innovative campaigns. A growth-focused leader with excellent communication skills and a passion for positioning companies and leaders at the forefront. CORE COMPETENCIES B2B & B2C Marketing | Digital Strategy | Branding & Positioning | Stakeholder Relations | Content Development | Campaign Management | Event Activation | Data-Driven Insights | Public & Media Relations | Strategic Partnerships EXPERIENCE AND IMPACT TALESPIN REALITY LABS, LOS ANGELES, CA, DECEMBER 2019 TO MARCH 2024 SENIOR DIRECTOR OF MARKETING AND COMMUNICATIONS • Directed a global team of 10 executing all strategic digital marketing initiatives, including overseeing social media management, PR agencies, and the production of marketing content and collateral, achieving a 32% increase in digital campaign engagement across social media platforms. • Played a key role in launching global initiatives such as Talespin AI Lab, Talespin on Meta Quest, and several major partnership announcements, including collaborations with Capability Group, Enablo, Accenture, Talentview, and SAP driving a 14% increase in brand awareness and generating 5,000+ impressions within the first month. • Led a budget of $210,000 in campaign work for the product launch of Talespin’s SAAS platform CoPilot Designer driving brand awareness, lead generation, and engagement with new customer segments. • Founded and chaired the Diversity, Inclusion, and Cultural Accountability (DICA) committee to address and mitigate cultural disparities within the organization. • • • • • • • • • Wrote and developed messaging for executive leadership featured in Forbes, TechCrunch, Harvard Business Review, Venture Beat, and more. Crafted forward-thinking brand campaigns to position the company as an AI and XR learning technologies industry leader resulting in a 27% increase in inbound sales inquiries. Identified and organized thought leadership opportunities for 12 executives and team members by facilitating their participation in panels, media interviews, and partner content contributions resulting in a 22% boost in LinkedIn engagement for featured executives. Partnered closely with executives to refine and enhance their personal brand, messaging, and tone for improved public engagement and consistency. Delivered extensive support in preparing for panels, media interviews, presentations, and pitches to ensure high-impact and professional representation, directly influencing a 20% growth in client acquisition. Increased blog traffic by 50% and social media engagement by 30% within 6 months through targeted content strategies. Assessed, allocated resources, and executed key event opportunities attended by 500+ participants, such as prominent client-related activations such as A360 and Cornerstone on Demand. Liaised with cross-functional teams to create impactful sales materials and customized client solutions. Developed sales materials that contributed to a 15% increase in close rates for key accounts. KEY ACHIEVEMENTS • Led the development and execution of integrated marketing campaigns that significantly enhanced brand visibility and drove strategic partnerships with key clients, contributing to a 91.3% increase in lead generation success in 2023. • Drove a 15.2% average open rate and achieved a 42.46% year-over-year page growth rate on LinkedIn by leading social and email marketing campaigns. JAUNT INC, SANTA MONICA, CA, JANUARY 2018 TO JANUARY 2019 SENIOR INTEGRATED MARKETING MANAGER • Succeeded in managing the company's rebranding efforts which included overseeing brand identity, messaging, and creative asset production while ensuring consistent brand positioning. • Designed and implemented digital marketing campaigns that boosted AR/VR offering visibility by 24% through multi-channel campaigns, achieving a 30% increase in social media engagement and a 15% growth in lead generation. • Developed materials that contributed to closing deals valued at over $1.5 million annually and increased client retention rates by 10%. • Supervised client-facing sales communication platforms, improving newsletter open rates by 35% and achieving a 28% increase in blog traffic within a year through optimized content strategies. • Facilitated contract negotiations, oversaw budgets of up to $250,000, and organized event activations for high-profile events such as TechCrunch Disrupt, NYVR Expo, Social Media Week LA, and AT&T Shape, resulting in a 20% cost saving while increasing attendee engagement by 30% across all events. • Achieved a 35% ROI on paid media campaigns, with a 20% increase in click-through rates and an 18% reduction in cost-per-lead through A/B testing and optimization. • Contributed to securing $1.5 million in new business by delivering customized RFP proposals with a 95% on-time completion rate. ZEALITY INC, PLEASANTON, CA, FEBRUARY 2016 TO JANUARY 2018 MARKETING MANAGER • Improved data accuracy by 40% and increased customer retention rates by 25% by implementing a new CRM system and personalized marketing initiatives. • Achieved a 30% increase in brand recognition and a 20% growth in customer acquisition within one year of implementing the brand strategy. • Delivered campaigns that boosted client brand awareness by 22% and increased fan engagement metrics by 40% across digital platforms. • Led an overall budget of $100,000 in campaign work for the partnership announcement with the San Francisco 49ers and San Jose Sharks including a webinar series, sponsored social media posts, and event activations. • Generated a 25% increase in social media engagement, a 20% boost in email open rates, and a 15% rise in partnership-driven leads within six months. • Enhanced paid media ROI by 62% and reduced cost-per-click by 20% through continuous data-driven campaign optimization. • Led a rebranding initiative that increased market share by 10% and enhanced competitive positioning within the industry. • Cultivated effective cross-functional collaborations, liaising with sales, creative, and product development teams to drive the execution of sales and marketing strategies that generated impactful business results. LINKIN PARK LLC, BEVERLY HILLS, CA, OCTOBER 2013 TO DECEMBER 2015 DIGITAL MARKETING AND FAN CLUB MANAGER • Supervised the development and execution of LINKIN PARK's content and email marketing campaigns to ensure alignment with the band's branding and audience engagement goals. • • • • • • • Amplified LINKIN PARK Underground's Facebook presence by 52%, which drove higher fan interaction and community engagement globally. Successfully created and implemented marketing rollout plans for international and domestic tours. Elevated fan engagement by growing LPU Facebook likes by 68% through targeted content strategies designed to resonate with the fan base. Organized and coordinated major international fan summits, which created unique experiences for over 250 members and forged a community among dedicated fans. Liaised with Hard Rock Café to organize and execute international fan club events by creating memorable experiences that strengthened fan loyalty. Heightened digital sales by 16% through a strategic redesign of the e-commerce approach for fan merchandise, optimizing the user experience and enhancing conversion rates. Achieved a 65% increase in paid memberships within a year by revitalizing LPU membership models. ADDITIONAL EXPERIENCE DJ B-HEN LLC., LOS ANGELES, CA, JANUARY 2019 TO PRESENT MANAGING PARTNER/ARTIST MANAGER • Spearheaded the management and promotion of DJ talent, driving career development, branding, and public relations efforts to expand booking opportunities and grow fanbases. • Negotiate performance contracts, manage budgets, and oversee financial operations to ensure profitability and secure favorable deals for artists. • Coordinate national and international tours by managing logistics, schedules, contracts, and promotions for high-profile performances and club events. • Cultivate and strengthen relationships with venue owners, promoters, and corporate and political professionals to enhance client exposure and create new opportunities. B-HEN BLOCK PARTY, 2019 TO PRESENT EXECUTIVE PRODUCER • A one-of-a-kind music experience that unites cultures and communities nationwide attended by 15,000+ people. • Raised and managed over $400,000 in sponsorship dollars from sponsors including DIAGEO, Walgreens, Meta, CultureCon, and more. COMMUNITY LEADERSHIP HABESHA NETWORKS, 2017 TO PRESENT EXECUTIVE COMMITTEE MEMBER • A grassroots community organization providing a positive and inclusive space to network, support, and build connections within the Ethiopian and Eritrean communities worldwide. WOMEN UNITED – UNITED WAY OF GREATER LOS ANGELES, 2018 TO 2020 CABINET MEMBER • A global, growing force of 55,000+ women dedicated to creating a world of opportunity – for everyone. EDUCATION BACHELOR OF SCIENCE (B.SC.) IN INTERNATIONAL BUSINESS, 2012 California State University of Long Beach, Long Beach, CA FOUNDATION FOR INTERNATIONAL EDUCATION PROGRAM 2010 Imperial College, London, UK