Lulit Fatuma Solomon

Lulit Solomon is a Los Angeles native with a unique flair for people and talent management, strategic partnerships, and immersive technology. With over 15 years of experience in traditional and digital marketing in addition to creative strategy in both domestic and international markets, Lulit is fully equipped with the skill set necessary to lead dynamic campaigns and deliver tangible results. 

Lulit began her career with the multi-platinum-selling rock band LINKIN PARK overseeing digital marketing and the fan club, Linkin Park Underground. She later ventured into tech, becoming an early adopter in the VR/XR (virtual reality / extended reality) industry. She has developed a unique ability to bridge the needs of immersive technology with creative, outside-the-box thinking — bringing value to artists, brands, and companies across various industries. Currently, Lulit serves as the Senior Director of Marketing and Communication at Talespin Inc. 

Her passion for immersive experiences and integrated marketing initiatives led her to spearhead successful partnerships with companies including Meta, Google, Diageo, Patrón, Creative Artists Agency (CAA), HBO, Netflix, Porsche, PricewaterhouseCoopers (PwC), Accenture, and many more.