Luka Mrkic

 Luka Mrkic Head of Sales | Business Development | Digital Marketing Profile International Sales and Business Development Manager with more than 7 years of diverse experience spanning Web3, advertising, telecommunications, e-commerce and retail banking. Collaborated with leading international companies, with proven track record of success, where expertise in Business Operations, Business Development, Sales Management, Digital Marketing, Leadership, and Startups has been extensively utilized. Employment History Head of Sales & Partnerships at NFT Evening, Remote August 2022 — September 2023 Managing a team of 5 employees, instilling motivation, and fostering their skills through continuous mentoring and training, with an emphasis on product knowledge education. Formulating and executing a comprehensive business plan encompassing sales strategies and revenue targets, aimed at both achieving and exceeding predetermined sales goals. Broadening the business model to generate additional revenue streams and diversify the product/service offerings to cater to a wider market segment. Undertaking business development initiatives by forging and nurturing relationships with pertinent agencies, projects, and companies to create collaborative opportunities. Designing and deploying sales collaterals such as PDF offers, email templates, and call scenarios to standardize and enhance sales outreach efforts. Refining the Unique Selling Proposition (USP) and bolstering competitive advantages to establish a distinct market position. Setting individual sales targets in coordination with the sales team, fostering a results-driven culture that aims at consistently meeting or surpassing sales objectives. Employing CRM (HubSpot) for streamlined sales operations and reporting, ensuring a structured approach to customer relationship management and performance tracking. Overseeing the sales team's activities and performance, ensuring alignment with organizational goals and promoting a culture of excellence. Engaging in the burgeoning Web3 market by identifying networking opportunities, understanding ideal client profiles, and aligning the company's offerings with the needs and interests of potential clients in this domain. Head of Sales & Business Operations at ooblee, Berlin January 2022 — July 2022 Leading a team of 10 employees while overseeing the operations of Sales, Marketing, and Customer Success departments, ensuring seamless coordination and achievement of organizational objectives. Developing and executing a robust business plan encompassing sales strategies and revenue targets, aimed at not only meeting but exceeding planned sales goals through individual and team targets. Conducting business development activities by establishing enduring relations with local organizations and businesses, fostering a network that supports organizational growth and market penetration. Implementing CRM and reporting practices to track sales goals, report results, and ensure transparency and accountability in sales operations, coupled with ongoing training to enhance the sales team's capabilities. Coordinating with the marketing department for effective lead generation, and executing market entry campaigns to build brand awareness and position in the German market, utilizing various advertising channels and promotional activities. Developing the sales team through motivational strategies, counseling, and extensive product knowledge education, ensuring a well-informed and driven sales force. Promoting the organization and its products through well-planned marketing efforts, managing local media agency relationships, and executing advertising campaigns to build brand positioning. Supporting sales and lead generation endeavors through coordinated marketing efforts and ensuring a continuous flow of quality leads for the sales team. Overseeing the Customer Success department's activities, ensuring a high level of customer satisfaction and engagement, and coordinating in-app content management to enhance user experience. Successfully securing initial revenue and achieving market entry on the German market, setting a solid foundation for sustained growth and market expansion. Head of Sales at ooblee, Podgorica February 2021 — December 2021 Designed an organizational structure and streamlined processes for the sales department, alongside creating and executing a pricing structure and monetization models to establish clear revenue streams. Engaged in direct sales across multiple channels, led and motivated the staff to enhance customer service, and cultivated enduring relationships with customers to foster loyalty and better understand their business needs and objectives. Devised and implemented strategic plans to achieve sales targets, and set and promoted regular sales objectives to keep the team aligned and motivated towards achieving those targets. Compiled detailed sales reports to analyze sales performance, and assessed market conditions including costs, competition benchmarking, and supply-demand dynamics to determine optimal selling prices. Established a comprehensive sales training program for onboarding new employees effectively, and secured initial revenue and break-even on the Montenegrin market, setting a solid foundation for sustained market presence and growth. Marketing Manager at Telemach Crna Gora, Podgorica December 2019 — March 2021 Orchestrated all digital marketing endeavors including SEO/SEM, email campaigns, social media, and display advertising with a managed budget of €200k, alongside innovatively engaging with digital media artists like Zaglavi.se and Omar Momani to expand brand reach towards a younger digital audience. Established and sustained a robust social media presence, while also designing and executing creative marketing campaigns to foster brand growth and market penetration. Utilized metrics to evaluate and report the performance of digital marketing campaigns, assessing ROI and KPIs to derive actionable insights for optimizing budget allocation and campaign effectiveness. Collaborated with internal teams for the creation of landing pages and enhancing user experience, and worked with external agencies and vendors for the execution of promotional events and campaigns, ensuring a coherent customer experience across various touchpoints. Explored emerging technologies, carried out experiments and conversion tests, and devised and executed strategies aimed at reaching target audiences through diverse channels including social media, email, and TV, to bolster conversions and optimize user funnels. Account Manager & Social Media Manager at Direct at Direct Media United Solutions, Podgorica August 2018 — December 2019 Handling significant clients like Samsung and NLB Bank, addressing their inquiries and requirements, ensuring the services provided meet their needs and stay within budget. Generating progress reports to provide insights to clients and higher-ups within the organization regarding the performance and progress of ongoing campaigns. Conducting market research and evaluating market data to better understand target audiences, their behavior, and the current market trends. Overseeing campaign budgets, negotiating advertising costs, supervising the implementation of media campaigns, and preparing and presenting campaign proposals to clients. Designing and implementing social media strategies to align with business goals, generating and sharing engaging content daily, and managing the design of social media accounts to ensure brand consistency and awareness. Customer Service at Prva Banka Crne Gore, Podgorica October 2017 — September 2018 Customer Service at Erste Bank Crna Gora, Podgorica January 2016 — October 2017 Education Bachelor, University of Montenegro, Faculty of Economics, Montenegro January 2011 — January 2015 Courses Strategy and Operations, International Business Management Institute (IBMI) Cross-selling, Atria Group Media Academy, Direct Media Academy Customer Service, Erste Bank Details --Skills Team Management Strategic Planning Business Development Lead Generation and Conversion CRM and Reporting Marketing Campaign Management Product Knowledge and Promotion Market Entry and Revenue Generation