LUIS ALBERTO ROJAS PEREZ
Bogotá, Colombia
Tel: --
PROFESSIONAL PROFILE
International Business Professional, bilingual (Advanced English and Native Spanish), with extensive experience in
consultative sales and key account management across various sectors, including construction, insurance, and
education. Expert in sales closing, handling objections, and developing strong, long-term business relationships.
Recognized for strong strategic planning skills and the ability to manage difficult situations in dynamic and
challenging environments. Committed to achieving business goals through dynamic and innovative approaches.
Advanced user of technological tools and digital solutions to enhance commercial results.
WORK EXPERIENCE
ALGORITHMICS GLOBAL FZE Dubai, UAE (Remote)
International Education franchise
International Sales Manager
february 2023 – Present
Responsibilities:
● Deliver commercial presentations to potential investors in LATAM, effectively showcasing the educational
franchise’s value
● Oversee the entire sales cycle—from negotiation and contract coordination to payment management and
customized financial simulations that assess each project's viability
● Build and nurture strong, strategic relationships with investors to secure their long-term commitment to the
business model
Achievements:
● Consistently exceeded monthly sales targets, maximizing revenue and ensuring a solid business pipeline
● Closed over 30 franchise deals, generating more than $300,000 in total revenue and expanding the
company’s presence in strategic markets
BIG PASS EDENRED SAS Bogotá
Corporate payment solutions provider
Account Manager
August 2022 – December 2022
Responsibilities:
● Identify and align wellness plans with corporate needs
● Prospect clients and manage nationwide business deals
● Ensure retention and positioning Eat & Care solutions
METLIFE COLOMBIA S. A. Bogotá
North American Insurer
Senior Protection Consultant
February 2021 – March 2022
Responsibilities:
● Prospect and sell insurance products to high-income individuals Close at least 4 insurance packages monthly
● Secure virtual appointments and close high-end, long-term insurance plan
Achievements:
● Consistently met 100% of monthly budget targets.
● Received recognitions for exceeding budget in 5 months during 2021
CONCRELAB S.A.S. Bogotá
Building materials testing laboratory
Commercial Director
August 2019 - January 2021
Responsibilities:
● Conduct commercial follow-ups, including lead generation, opportunity tracking, billing, and contract
administration for laboratory testing services of construction materials
●
Manage and oversee the commercial progress of two executives under my supervision
●
Directly contact purchasing centers and construction project sites to conduct face-to-face and virtual
meetings, developing existing relationships and establishing new commercial partnerships.
Achievements:
● Closed new business deals and expanded the existing client portfolio, increasing contract management from
35 to over 60 contracts.
● Boosted monthly account turnover from a historical average of 140,000,000 COP (35.000USD) to over
200,000,000 COP (50.000 USD) representing a 42.86% increase.
SODIMAC COLOMBIA S.A. Bogota
Marketer of construction materials
Special Accounts Executive
July 2018 – April 2019
Responsibilities:
● Attract and retain key clients in the construction sector.
● Manage all stages of construction projects by offering Sodimac’s full portfolio for corporate sales, from
structural work to final finishes.
Achievements:
● Contributed to the development of the commercial strategy so that Venta a empresas-Sodimac had more
recognition in the construction sector
● Presented the Homecenter portfolio to over 80 construction sites for major companies in Bogotá
OBIPROSA COLOMBIA S. A. (ATTMOSFERAS) Bogotá
Marketer of finishes for construction
Special Accounts Executive
October 2016 – July 2017
Responsibilities:
● Manage corporate accounts and large construction companies in coordination with the company’s general
management..
● Develop, design and structure the construction sales channel.
Achievements:
● Secured the contract for the supply and installation of flooring for the Plaza Claro project, generating a
turnover of over 1,000,000,000 COP (250.000 USD)
BSQ S. A. S. Bogotá
Marketer of Italian bath products
Sales Representative
January 2015 – September 2016
Responsibilities:
● Develop new business opportunities and oversee the commercial and administrative management of
bathroom products for five Italian brands
● Conduct telemarketing and presentations to purchasing departments of various construction companies.
Achievements:
● Established three commercial alliances with distributors
● Fully developed the commercial department for the central region of the country
ALFACLOSET S.A.S. Bogotá
Manufacturer and marketer of metal furniture
Sales Leader
October 2013 – December 2014
Responsibilities:
● Lead the commercial department and manage the sales team for metal furniture
● Develop commercial strategies and assign client visits within the construction sector
Achievements:
● Successfully positioned metal closets in the construction market and fully developed the commercial
department for the central region of the country
NAVES COLOMBIA S.A.
Shipping agent
Customer Service Representative
October 2010 – September 2013
Responsibilities:
•
Serve existing customers and manage sales for potential clients, handling commercial activities for the
shipping lines Hanjin Shipping and Wallenius Wilhelmsen..
EDUCATION
International Business Professional
Politécnico Grancolombiano
February 2009
LANGUAGES
Native Spanish
Advanced English (C1)
IELTS 6.5