Lucas Brun

Competition Analysis 2022 Find in this document, a complete analysis of the main players offering a reliable digital solutions encouraging the expansion of flexible working. This analysis relates exclusively to the French market. Company Characteristics Team composition: The team is currently made up of 30 employees divided into 4 divisions of 5 different nationalities. Offer and Distribution: Jooxter offers its solution on a SaaS model, with an annual subscription depending on the number of resources integrated into the tool. The number of users is unlimited, in order to allow each employee to benefit from the Jooxter experience. Thirty workshops were also organized in France and outside France such as in Las Vegas, their name has circulated quite a lot on a national scale which has created a large number of partnerships with multinationals. Nowadays they work with Banks such as "Crédit Agricole” , Assurance retraite , Veolia, Deloitte, adeo, L'Oréal Paris. They claim to have over 110,000 users. They have the ambition to expand over Europe, as they mainly have partnerships in France. Address 1165 Av. de Bretagne, 59000 Lille, France Telephone - Website https://jooxter.com/ Comperative Advantages 01 Partnership National press articles "lavoixdunord"; "lesechos"as well as partnership with the telecommunications giant "Orange" and with the start-up movement "la French Tech" to strengthen their image as a "cool" company driven by technological innovation. 03 Accesibility Online Technical Support / Assistance / 24/7 Accessibility, from young teams passionate about innovation and technology trying to deliver interoperable solutions. 02 Durability Platform present in this sector since 2014 evokes reliability and customer experience. Call themselves the "Scale-up and pioneer of Smart Occupancy" 04 Creative solutions According to them “Jooxter solutions are the only ones that automatically synchronize face-toface information with dynamic space management to make the most of your square footage.” 03 Opportunities for deskbird 01 Their blog is not active which reduces the effect of "social proof" when visiting the site. Emphasizing on clear and brief testimony from actual customers could be a good option for deskbird. 03 No particular attachment of customers to this application resulting from an obvious comparative advantage. A competitive USP as well as a tone of voice that is both formal and concise (works with large multinationals) could help attract customers. 02 Some "happy" customers emphasize on the fact that the application doesn't require any prerequisites. You simply install it and use it. Even though the ease of deployment and the intuitiveness is often mentioned, most of their customers value the concept behind it even more, which means the possibility for a company to give autonomy to their employees, and the optimization of logistics and workspaces dynamics. 04 Jooxter entered the market in 2014 which of course gives them a legitimate status within this market, as they were almost the only actor in the French market for few years. However, its seniority can be seen as an handicap in the sense that other "new companies" such as deskbird were able to track past competitors in order to offer an optimize and userfriendly tool for their users. In fact, in a PAPERJAM article, the company's CEO clearly expressed his desire to improve the UX to make using the application more intuitive, as other companies are starting to propose a tailor-made solution centered on people to facilitate cohesion at work. 04 Company Characteristics Team composition: A small team of 12 employees (only French people working for them) / A young and dynamic company in the image of its colorful branding, its partners and its offices. Brand identity: It remains a young and dynamic company with its colorful branding, its financing, its partners and its friendly offices. Offer and Distribution: Sharvy is a digital solution allowing you to optimize your parking spaces, workstations and/or cafeteria into your offices. The Cafeteria management, Workstation management and the Parking lot management are splitted into two offers (Lite=Free, but only 5 workplace and no support/ Flex=5$/per space and per month) It is one of the only companies to offer these 3 services together on the same app. More than 35000 users.They are usually urban companies, with at least 40 employees. It goes as far as the big multinationals. They are present in about ten countries in Europe. And 30% of our turnover comes from exports. The most notable partnerships are with nielsen, Nestlé, Burger King, engie, Yvelines department. Moreover they are supported by digital associations such as "La French Tech" or "Digital 113" who help them finding new customers or financially speaking. Address Rdpt Benjamin Franklin, 34000 Montpellier, France Telephone - Website https://www.sharvy.com/en-us/ Comperative Advantages 01 Diverse Features Even if each of the options is not as well developed as on Jooxter or Desbird, Sharvy is the only application to offer these three types of management. Namely, the Cafeteria management, Workstation management and the Parking lot management. 03 Offer particularities The offer seems to be cheaper as the price you pay is per space and not per users as other model. Moreover, if a company is up to a 5 workstations limit , they can even apply for the LiITE offer which is free. Is the only company offering a free offer among the "qualified one" really competiting in the french area. 02 Advanced Vision “It is planned to accelerate the movement by accentuating the development of exports, which should represent 50% of turnover in 2023 (compared to 30% today), in particular thanks to the conquest of new countries, such as Germany and the United States.” Source: Finyear 04 A French start-up model Sharvy is based in the Business & Innovation Center (BIC), an innovative business incubator ranked among the top 5 in the world. It is a member of the French Tech Méditerranée and the digital business cluster Digital 113. All these elements combined make it a company highly exposed to fundraising and technological innovation. 06 Opportunities for deskbird 01 The offer has been expanded to offer a workstation and cafeteria management in addition to the already existing car park management , but this change only occured last year. As a result, the platform is not considered as a “specialist” (no clear Trust Factor) in the field of office booking, moreover the change of name from "mycarspot" to "Sharvy" may raise doubts among the consumer, in fact, it can cause a situation of misunderstanding between the offer change and the name change. Most of the reviews found on internet, mentioned only the parking management functionality. 03 We also see this focus on the parking management system, in their blog with a lot of articles related to what makes the success of this application in the first place. A word from the CEO: “In general, organizations first deploy Sharvy for the management of their parking lot, and more and more, they come to generalize its use and deploy the tool for workspaces and the canteen. " 02 The platform takes advantage of market trends (Covid) to introduce new features, but does not seem to specialize in any. Indeed, deskbird with its "Workspace booking" and "Hybrid Scheduling" tools outclasses the flex office and desk sharing options, much less advanced with available workstations only assigned automatically and a much less user-friendly interface, without any particular profile for each employee and not feedback asked to them in order to improve the area of work. 04 The internationalization of Sharvy can be a boon for deskbird, in fact the company continues its distribution abroad, and therefore targets other markets, after contracts signed recently with Merk in Italy or Naef in Switzerland. The Sharvy app is now available in five languages. 07 Company Characteristics Team composition: A multinational group that communicates very little about its teams. Don't find the same close relationship between customeremployees that desbird or Sharvy have. Tone of voice/Brand identity: Formal tone of voice, with a very professional brand image, reminiscent of that of a large multinational institution Offer and Distribution: Auto-proclaimed the World Leader of workspace scheduling. Over 2,000 leading companies trust Condeco/+ 6 MILLION USERS WORLDWIDE. Used by some big French companies (ie. BNP Paribas, Sodexo). . Address 2 Rue Jean Lantier, 75001 Paris, France Telephone - Website https://www.condecosoftware.com/fr/ Comperative Advantages 01 First mover edge Leader of the market, here for more than 15 years, the organization is considered as the reference of desk booking. Rely on first mover advantage as their proposed service doesn't seem much more user friendly or advanced than any other services on the market, especially the one from deskbird. 02 Physical Screens An option is added in order to check quickly if one office is available or not while you are in the office. In fact, an intuitive touch screen for desks help you quickly check desk availability, so you can start work straight away. 03 Brand Structure With more than 5000 employees and a very codified and professional communication, some consumers (impulsive especially) will feel reassured and will subconsciously consider Condeco as THE office reservation solution. 09 Opportunities for deskbird 01 Many problems were reported last year by users, especially in terms of main server problems, but also in the design of the interface (UX) as well as in the reservation step which seemed to consist of many steps and this last sometimes cannot be canceled when a meeting is deleted. Bad overall reviews on the playstore as well compared to the other competitors (overall grade 3.3 over 5 on 144 reviews) 03 deskbird seems to integrate with even more platforms (better flexibility) ; adapting his service to your existing software tools for maximal convenience. Condeco only through Microsoft Outlook (with smart calendar feature) 02 A lack of transparency in relation to the team behind the "Condeco" project, unlike deskbird, which relies on transparency by presenting its team and its various ambitions to its customers to make the workplace more pleasant for them. Lacks the human aspect of the company-client relationship, with the introduction of blog articles on broad subjects related to flexible work, without having an interview and a concrete case of a company using the services (Lack of social proof/Brand advocacy from an external users) 04 The price per offer or per user doesn’t seem to appear on their french website, as you need to contact them in order to receive a clear offer, it can be seen as a lack of transparency. 10 Company Characteristics Team composition: As Sharvy they have a restricted team of around 10 employeesA (only French people working for them) Tone of voice/Brand identity: Formal tone of voice in all their communication as well (Linkedin, website...), but use of emojis of bees, hive and all elements related to this specfic thematic who is part of their branding. Offer and Distribution: The platform is made up of two entities. You have Hubtobee Travel (the first functionality available) aimed at all types of travelers allowing them to evelop their internal network by quickly identifying new contacts depending on where they are located. However, it is the Hubtobee FLEX mode that will get our interest, the smart flexible teleworking solution, dedicated to the management of flex-office and teleworking in large groups and SMEs. Their most significant partnership is with the insurer Allianz, but many others use the Flex mode daily. In fact, the partnership with Safran has approximately 50,000 users, in more than 10 countries , a partnership that will most certainly extend to more than ten new countries according to the CEO. After having established a partnership with BCD Travel, their objective for the future is this time to strengthen the integration of their offer in OBT and SBT business, in order to be able to establish solid relations over time. Address 50 Rte de la Reine, 92100 Boulogne-Billancourt, France Telephone - Website https://hubtobee.com/fr/ Comperative Advantages 01 High expertise For more than a year, Hubtobee has been working closely with Inetum, the European leader in digital services and solutions, to co-create a teleworking and flex-office management application. It's the 8ᵉ Digital services company in France. 02 Exclusive features This application opens up new possibilities for customers, in particular through the use of the solution called "Chronotime", dedicated to time and activity management. 03 Complementary as a strenght This collaboration makes it possible to benefit from the agility of Hubtobee to develop its historic solution dedicated to business travel, and on the other hand, from the industrial research and development capacity of the Inetum teams. 12 Opportunities for deskbird 01 Even tough, Travel & Flex could be complementary, the "travel" mode remains their specialty, as it took several years of developpement for them to be able to lauch it. We can then question the reliability of the "flex" mode which seems much less intuitive than the options offered by "deskbird" in particular as they didn't emphasize on the UX interface as well as the conception of an adapted offer on their website. 03 According to a slide from lehub.web, the company had only 5 regular customers in the second quarter of 2021. This represents 60,000 users across France, leaving a room for other competitors offering an identical or a more advanced service introducing exclusive features. 02 The company targets any company with more than 50 employees, with their current offer their not able to adapt to small startups or other companies experimenting a launch period. deskbird on his side could propose a tailor-made offer for those small structure notably with their core module's. 04 The "hubtobee" platform seems much less intuitive (user-friendly) with the absence of profile pictures on user profiles as well as precise and easily understandable analysis tools (management system). Moreover, even if this tool saves office space, it does not provide information on the feelings of employees regarding this optimization (feedback) 13 Tone of Voice / Approach We will see how companies present their interfaces and interact with workplace managers to be able to introduce their solutions in the best possible way. JOOXTER Sober Professional Dynamic Simply worded Tricky navigation/Lot of sections "Votre " parking est souvent complet ? Tous les jours, "vous " faites face à des places nominatives inoccupées ?"Vous " recevez régulièrement des plaintes de collaborateurs n’ayant pas accès au parking ? CONDECO Multinational Copyrighting Lack of identity No team introduction Use of “Vous” Almost no explanatory images Gérer la présence des collaborateurs devient simple comme « bonjour » Hubtobee favorise les interactions et l’intelligence collective pour établir un modèle d’organisation hybride très efficace. Jooxter "vous" aide à récolter des données d’occupation et "vous" permet de les analyser à l’aide de tableaux de bord afin de comprendre vos usages et d’optimiser vos espaces de travail. SHARVYY Use of "Vous" Terminaisons en "ez" Professional Colorful branding French & English only Nous vous aidons à optimiser la flexibilité au travail. Nous avons à cœur de vous proposer des espaces de travail spécifiques à vos besoins via nos solutions de réservation d’espaces collaboratifs et d’espaces individuels. HUBTOBEE Formal tone but few "vous" Focus on the product benefits Use of emojis (bees, hive…) Clear branding (bi-color) Clear CTA (Main page) 14 Other Competitors A company with less than 10 employees offering Colorful branding (through their site) as well as a strong media presence, particularly on national channels and other podcasts. Around 10,000 employees and managers currently work with them, Opportunities for deskbird Their Offer for companies is only avaialble on quotation, without any integrations with the main software tools. Comperative Advantages I-Claims to be the only solution combining the global organization: 24 internal with the management of the company's offices and external with access to coworking spaces. II-Pass coworklib you can create events and offer them to the community of the coworklib space of your choice. Based at the EuraTechnologies Digital Campus in Lille and Paris, the company is a member of French Tech Lille. They have a partnership with large national customers such as Carrefour, Crédit Agricole, La Poste and supported by many incubators such as the village in particular, supporting innovative projects with high potential. Opportunities for deskbird National influence, but no international presence and expertise, which can limit the credibility of the brand compared to its competitors with a global reach, such as deskbird or Condeco Comperative Advantages Moffi uses connected objects such as presence sensors to confirm whether a room is occupied or not. The solution can also connect to the touch screens at the entrance to the rooms to update their content, manage the lighting automatically. 15