Lubwa Leonard

Curriculum Vitae Lubwa Leonard Email:- Phone: -| Location: Nairobi, Kenya Professional Summary Ambitious and self-driven research and content professional with a strong academic foundation in Economics, Finance, and Statistics. Over 7 years of experience in economic and financial research, market analysis, content creation, and digital publishing. Proven ability to synthesize complex data into actionable insights and compelling narratives across industries. Adept at using digital tools such as WordPress, Google Analytics, and Asana for various tasks. A lifelong learner with deep commitment to continuous professional development through self-guided study using my personal library and massive open online course (MOOCs) using platforms like MIT OpenCourseWare, Yale Open Courses, Coursera Core Competencies Research & Analysis • Market Research & Competitive Analysis • Industry & Company Profiling • Financial & Economic Research • Data Cleaning & Interpretation Content Creation & Editorial • SEO Blog Writing & Web Content • Social Media Strategy & Content Calendars • Content Moderation & Publishing • Editing & Proofreading Finance & Investment • Investment Trends & Financial Modelling (Basic) • Statistical Analysis & Economic Forecasting • Case Studies & Trend Analysis Digital Marketing & Web Management • WordPress Management & SEO Optimization • Social Media Management • Email Marketing (Mailchimp) • Web Analytics (Google Analytics) • Team Coordination & Content Planning Professional Experience Freelance Research Analyst & Content Writer Remote | Various Clients & Platforms | Ongoing • Delivered tailored research solutions using secondary data sources across sectors for various platforms Ask Wonder • Conducted qualitative and quantitative analysis including market sizing, trend mapping, and competitor profiling. • Developed insights for startups, expansion strategies, and editorial direction. Content Writer & Editor – Construction Review Online Nairobi, Kenya constructionreviewonline.com/author/lubwaleonard • Created and edited industry-specific content for one of Africa’s top construction platforms. • Led a team of writers and editors in delivering SEO-optimized articles. • Coordinated publishing schedules, performed keyword research, and enforced content standards. • Coordinated the printing and distribution of the company’s print magazines in 11 countries across Africa Founder & Content Creator – Maverick Voyage Nairobi, Kenya maverickvoyage.com • Created and managed a travel blog with research-driven storytelling. • Designed and maintained the website using WordPress, integrating SEO best practices. • Developed travel pages, blogs, and product descriptions for the online store. Education Bachelor of Economics & Statistics University of Nairobi Certified Investment and Financial Analyst (CIFA) Kenya Accountants and Secretaries National Examinations Board (KASNEB) Tools & Technologies WordPress | Google Analytics | Asana | Mailchimp | Yoast SEO | Excel | Google Workspace|ChatGPT