Lubwa Leonard

 I’m Leonard Lubwa — a passionate research analyst, digital content strategist, and lifelong learner based in Nairobi, Kenya. With over seven years of hands-on experience in economic research, market analysis, and content development, I specialize in turning complex data into clear, compelling, and actionable narratives that drive engagement and inform strategy.

My academic foundation in Economics, Finance, and Statistics has been the bedrock of my professional journey. Over the years, I’ve provided tailored research and content solutions for a wide range of clients, from startups and publishers to established platforms such as Construction Review Online. In this role, I led editorial teams, managed content calendars, optimized SEO strategies, and coordinated magazine distribution across 11 African countries — all while ensuring content met the highest standards of relevance and quality.

As a freelance research analyst, I’ve worked across various sectors — from construction and finance to travel and tech — conducting qualitative and quantitative research, market sizing, trend analysis, and competitor profiling. My work is driven by curiosity, precision, and a deep understanding of how information, when presented right, can influence decisions and shape industries.

In addition to my freelance work, I’m the founder and content creator of Maverick Voyage, a travel and lifestyle blog rooted in research-driven storytelling. I designed and manage the site using WordPress, blending SEO techniques with creative narratives to deliver engaging travel content that connects with a global audience.

I’m a firm believer in continuous learning. I regularly sharpen my skills through MOOCs from platforms like Coursera, MIT OpenCourseWare, and Yale Open Courses. This commitment keeps me updated on industry trends, research methods, and digital marketing tools. Some of the tools I actively use include WordPress, Google Analytics, Asana, Mailchimp, and Yoast SEO — along with Excel and Google Workspace for data and content organization.

What drives me is the intersection of research and storytelling — using data to uncover trends, shape content, and support decision-making in a fast-changing digital world. Whether it's a market research report, SEO blog, or company profile, I approach each project with integrity, creativity, and analytical precision.