LoriBeth Blair

LoriBeth Blair 609 Montview Ct., Marietta, GA 30060 --OBJECTIVE: To grow in my career as an Email and Digital Marketing expert, by providing measurable improvements and designing and testing potential strategies, and leveraging emerging technologies. EXPERIENCE Email Deliverability Consultant February 2018 - Present Self- Employed ● Assist enterprise sender with Domain re-warming and IP warming, contact base is over 90% Gmail addresses ● Working with custom ESP application built on Mailgun APIs ● Analyze data in Gmail Feedback Loop, and suggest Feedback ID strategies to identify problematic traffic ● Aid in writing requirements for Software Development Team, to integrate Gmail Feedback variables ● Guided Subject line and CTA strategies to drive Opens and Conversions ● Create AMP content to collect in-email subscriber feedback ● Produce SOW’s for potential engagements after identifying the underlying issue and proposing a solution ClickDimensions – Atlanta, GA October 2017 - Present Tier 3 – Email Deliverability Specialist ● Consult with flagship clients to drive product value via greater engagement. ● Provide expert assistance with setting up and troubleshooting CNAME, SPF, DKIM, and DMARC records ● Aid clients with Dedicated IP warming strategy, and monitoring and adjustments while warming ● Created comparative analysis of email validation vendors: Webbula, Kickbox.io, FreshAddress, NeverBounce, and Xverify for customer and internal use. ● Use 250ok and its Slack bot to monitor IP reputation, and sender Spam Trap activity ● Frequent requestor of delisting IPs at SpamHaus, SpamCop, SORBS, NixSpam/Manitu, and Invaluement ● Advise Product Team and clients with Email Deliverability best practices, and their implementation ● Worked with Deliverability Team at Outlook to resolve Phishing false positive ● Experience working with Spam Filters such as Cisco, Symantec, and Mimecast, and their respective support teams ● Tools Used: MXToolBox, 250ok, ReturnPath, mail-tester.com, Microsoft Remote Connectivity Analyzer (for Email Header Analysis) ClickDimensions – Atlanta, GA November 2016 – October 2017 Technical Support Specialist Provided primary support for the Email Marketing Application to European and Scandanavian countries. ● Advised customers regarding Dynamics CRM performance and Email Marketing best practices ● Analyzed CRM, SQL server, and Product Error logs to determine and resolve root cause ● Assisted Account Management team with at-risk clients ● Created web code testing sandboxes using GitHub for the department ● Planned and executed department wide field day and picnic IBM Marketing Cloud – Atlanta, GA November 2015 – November 2016 Software Support Engineer ● Identified enterprise-level client business goals, and provided technical implementations, and education regarding email marketing best practice for a product that specialized in behavioral marketing ● Troubleshoot SMS delivery infrastructure, and worked with vendor MGage to resolve client issues ● Trained to provide support for mobile push product Xtify to deliver Android and iOS notifications ● Worked on a global team servicing the APAC region with nearly all coworker collaboration being remote ● Founded project adopted by my team and the department to improve support KPI’s and employee work-life balance. ● Analyzed Java application error logging information using Logstash and Kibana to identify client-facing issues. ● Assisted Engineering with identifying product defects and client-facing workarounds where possible. ● Assisted clients with data challenges using advanced Excel functions and SQL ● Mastered API and used Postman to conduct testing with product’s API LoriBeth Blair 609 Montview Ct., Marietta, GA 30060 --● ● ● Provided Spanish language client support for international clients. Lead project between Support and Scrum teams to prepare Support for upcoming releases and produce informational videos for all internal teams and provide Scrum teams with critical end user feedback. Created image rich documentation for internal support and client facing knowledge base. Adventure Outdoors - Smyrna, GA August 2014 – November 2015 Purchasing Team Member ● Analyzed sales and cost data in Excel and SQL to create reports to guide the purchasing and product pricing ● Generated custom reports in Inventory and Sales management system. ● Interfaced with vendors to create purchase orders and facilitate data exchange ● Provided technical assistance to my team and others with computer software and hardware ● Designed and maintained the most comprehensive firearms catalog on the internet ● Created templates and macros in Excel as well as a style guide to ensure asset uniformity ● Responded to customer requests via phone, Email, and Facebook Inclusivitie - Vinings, GA September 2011 - April 2012 Intern ● Created software comparative analysis document for CRM, Accounting and Project Management systems ● Implemented and customized Method CRM and its reporting suite and integration with Quickbooks. ● Created support documentation for customized Method CRM system Spherion @ State Farm - Duluth, GA June 2009 – December 2010 Technical Support Representative ● Responded to inbound requests for technical assistance with computer hardware and software. ● Won the quarterly “Team Spotlight Award” for call center statistics. ● Prepared technical documentation and problem resolutions for my team and others Staffing Resources @ Roto-Rooter – Atlanta, GA Accounts Receivable ● Provided client support for corporate customers to ensure timely payment for services. ● Recovered the department from a collection deficit. ● Audited employee expense files. September 2007 – November 2007 EDUCATION Georgia State University, Robinson College of Business, Atlanta, GA Bachelor of Business Administration, Accounting, December 2012 GPA Overall: 3.90 ● BDO USA, LLP Accounting Scholarship ● Magna Cum Laude ● Presidential Scholarship ● Dean’s Scholarship Key SKILLS ● ● ● ● Conversational Spanish (Oral and Written) Advanced MS Office (Excel, Word and Outlook, Access) Intermediate Adobe Acrobat Pro Intermediate HTML and Website and web tracking management GPA in Major: 4.07 LoriBeth Blair 609 Montview Ct., Marietta, GA 30060 --● ● ● Advanced Windows (Debugging, Software Setup and Installation, and User Account Administration) Advanced Dynamics CRM and Server troubleshooting DNS, SPF, DMARC, MX, CNAME record analysis, generation and deployment