LoriBeth Blair

I am an Email Deliverability Consultant that has been working as an Email Deliverability Specialist for an ESP for the past year. Between my work as a consultant and an ESP employee I have seen a wide variety of deliverability problems and what approaches are most effective at solving them.

My sub-specialities are Email Authentication (SPF, DKIM, DMARC, and I am researching BIMI), as well as Gmail Deliverability. I'm happy to provide all prospective clients with a complimentary 30 minute assessment.

I got my start in email marketing as an IBM Watson Campaign Automation (Silverpop) Advanced Professional Certified former Support Engineer. I have a passion for pushing the boundaries of what is possible with email marketing, and a background in data analytics which serves me well in setting up databases and queries/segments for marketing purposes.

I enjoy solving the most difficult, complex, and interesting problems I can find, and I have a fairly high success rate. More than anything I truly love helping people. I am not one of those IT consultants that barely tolerates people as a necessary part of the job. I love to really dig into what their goals and pain points are and how to solve them.