Lorelie Lunes

LORELIE LUNES GOOGLE ADS SPECIALIST Blk 7 Lot 2 Virgo St. Camella Tayuman Binangonan Rizal (available upon request) (available upon request) Results-driven Google Ads & Digital Marketing Specialist with over 4 years of experience in managing and optimizing paid advertising campaigns, conversion tracking, and performance reporting. Proven ability to implement high-quality Google Ads strategies that align with business goals. Adept at campaign optimization, data analysis, client communication, and cross-functional collaboration. EDUCATION BS Industrial and Organizational Psychology Polytechnic University of the Philippines | 2005 SKILLS Google Ads (Search, Display, Shopping, Performance Max) Google Merchant Center & Feed Optimization GA4, Google Tag Manager, Enhanced Conversions, UTM Tracking Google Data Studio / Looker Studio Reporting Shopify & Ecommerce Integrations Campaign Monitoring & Optimization Client Communication & Support SPECIALIZED EXPERIENCE Campaign Management & Optimization Google Ads: Search, Display, Shopping, Performance Max Bid & budget adjustments to improve ROAS Campaign monitoring, troubleshooting, and scaling Feed & Tracking Management Google Merchant Center feed optimization (titles, GTINs, attributes) Conversion tracking with GA4, GTM, Enhanced Conversions, UTM Shopify & e-commerce platform integrations Analytics & Reporting Dashboards & reports in Google Data Studio / Looker Studio Data-driven insights for scaling and performance improvement Client Collaboration & Support Client communication, onboarding, and reporting Strategy refinement with PPC leads WORK EXPERIENCES The Quantified Web May 2021 - Present Managed and optimized Google Ads campaigns (Search, Display, Shopping, Performance Max) for e-commerce clients. Handled monthly budgets up to $95,000, delivering consistent improvements in CTR, ROAS, and conversion rates. Conducted regular performance analysis and implemented bid & budget adjustments. Executed updates in Google Merchant Center and monitored Shopping campaigns. Optimized product feeds in Google Merchant Center (titles, GTINs, attributes) to improve feed health, reduce disapprovals, and boost Shopping campaign performance. Implemented enhanced conversions and GA4 tracking for accurate attribution and reporting. Maintained campaign scripts and supported template development in Google Data Studio. Produced data-driven reports in Google Data Studio with clear recommendations for scaling. Handled client onboarding/offboarding, setup of conversion tracking & reporting tools. Responded to client inquiries, provided campaign updates, and supported retention efforts. Collaborated with clients and PPC lead to refine campaign strategies and identify scaling opportunities. Collaborated on sprint planning and ensured timely completion of digital tasks via Monday.com.