Lorelie Lunes

I’m a Google Ads specialist with a strong focus on Google Merchant Center, Shopping campaigns, and Performance Max, backed by 7+ years of experience in data analysis and performance reporting.

My background in data has shaped how I approach advertising. I don’t just launch campaigns, I make sure everything is accurate, aligned, and optimized based on real performance insights.

Over the past few years, I’ve worked closely with eCommerce brands to improve their product feed quality, resolve Merchant Center issues, and scale campaigns efficiently.

What I specialize in:

• Google Merchant Center (GMC) Management & Optimization

Feed optimization (titles, product types, GTINs, attributes)

Fixing product disapprovals (misrepresentation, GTIN issues, mismatched data)

Improving product eligibility for both Shopping ads and free listings

• Account Recovery & Compliance

Diagnosing and resolving GMC suspensions

Auditing websites for policy compliance (shipping, returns, trust signals)

Submitting appeals and implementing long-term fixes to prevent re-suspension

• Shopping & Performance Max Campaigns

Structuring campaigns based on product performance and search intent

Improving ROAS through feed-data alignment and segmentation

Identifying gaps between search terms and product data

• Data, Tracking & Analysis

Strong experience with Google Tag Manager, Shopify integrations (e.g. Simprosys), and reporting tools

Analyzing performance trends to guide optimizations and budget decisions

Understanding attribution differences across platforms and validating data accuracy

Before transitioning into digital marketing, I spent 7 years in data analysis, forecasting, and reporting, where I developed a strong foundation in:

Performance analysis and trend identification

Forecasting and capacity planning

Building structured, accurate, and actionable reports

This experience allows me to approach Google Ads and Merchant Center with a data-first mindset, ensuring that decisions are not just reactive but strategic and scalable.

I enjoy working with teams that value clear communication, efficiency, and continuous improvement, and I’m especially passionate about helping eCommerce brands fix complex issues and unlock growth opportunities through better data and structure.