Llevelyn Bacero Fontanilla

I lead the planning and development of the Area's commercial plan in order to achieve business objectives (volume, share and OCI) through adequate distribution/availability and excellence in the deployment of commercial brand activities.

Establish the framework and coordinate, synchronize and structure roll out of all commercial activities by field operation units, ensuring alignment and strong collaboration to achieve all area objectives and to deploy commercial activities with excellence and in a targeted manner, adapted to different territory needs and consumers.

Ensure alignment of all commercial activities with HQ toolboxes and guidelines, brand frameworks and national strategies.

Lead the consolidation and analysis of all available data, and provide insightful reports, KPI trackers and recommendation to the entire area management team.