Ljiljana Reljić
Džona Kenedija 53/24, 11000 Beograd --www.linkedin.com/in/ljiljana-jovic-reljic-/
Senior Product Marketing Manager
Insightful and results-focused Product Marketing Manager with more than 13 years of experience spearheading complex client facing projects at large telecommunications organizations. Possess a combination of marketing, business development, and customer service skills. Repeated success establishing successful product offers, and outlining roadmap exchanging for Technology and Product Management that align with company objectives. Demonstrated ability to translate market research data and technology trends into product requirements and execute on them.
Areas of Expertise
Strategic Marketing Initiatives
Client Development
Project Management
Vendor Research/Negotiations
KPI Generation
Budgeting & Cost Reduction
Stakeholder Communication
Process Improvements
Customer Profiling/Segmenting
Financial Assessments
Product Launches
Industry Trend Analysis
Professional Experience
VIP MOBILE, Telekom Austria Group2015 - 2017
Senior Advanced Business Solutions Manager
Position company to attain short and long-term sales growth and revenue goals through detailed oversight of the ICT industry trends and leveraging new business opportunities. Full accountability for E2E development including financial assessment, vendor selection, result tracking, and reporting. Collaborate with sales to increase revenue by developing sales strategies and selecting sales channel partners. Enhance new business solutions by developing a support system to select the best channel partner for system realization.
Key Accomplishments:
Generated more than 1M EUR plus revenue share by identifying unique market momentum for VIP to enter into the financial market with no initial cost.
Achieved projected KPIs for entrance into digital sector with Cloud
Improved quality of customer service for Cloud services by outsourcing service support.
Increased revenue by prospecting external partners for new business opportunities.
VIP MOBILE, Telekom Austria Group2011 - 2014
Senior Business Development / Strategy Manager
Held concurrent responsibilities for managing Project Managers through product life cycle management and establishing market projections and revenue planning for business customers. Tasked with tracking budgets, forecasting, and resource allocation activities and presenting reports to senior management. Assessed new markets for product launches, created entrance strategy, and product portfolio.
Key Accomplishments:
Oversaw an HQ initiated organizational development to change the business focus for the entire company. Worked with each department to implement KPIs that were monitored and controlled to achieve new business goals.
Enhanced revenue from business customers by developing business strategy with next step recommendations in the result of contingencies.
Optimized product time to market through detailed oversight of the Go To Market process.
Guide the company entry into the field of converged mobile and fixed services.
VIP MOBILE, Telekom Austria Group2010 - 2011
Strategy & Planning Manager
Contributed to strengthening of VIP Mobile market position through the development of the overall commercial strategy and the improvement of customer net-quality perception. Coordinated all stages of multiple product launches including market projections, revenue planning, Go to Market strategy, budgeting, and business requirement tracking. Researched global vendors to deliver innovative technology innovations. Single point of contact for technology prioritization and resource allocation for all business requirements.
Key Accomplishments:
Spearheaded the launch of the MBB network and revived the Serbian mobile Internet market with new concepts and a tariff approach that is now industry standard.
Recognized by management for improved Go To Market process and processes between: Marcom/Corpcom and Product Marketing, Product Marketing and Technology, through the establishment of business planning and roadmap exchanging.
Contributed to increase of shop revenue through the implementation of a new whole customer experience concept utilizing marketing methods that were used in Serbia for the first time.
VIP MOBILE, Telekom Austria Group2009 - 2010
Product Manager for Prepaid / Postpaid / CRM
Orchestrated all stages of 12 business product launches with full responsibility for business market monitoring, business offer development, and customer segmentation. Ensured customer satisfaction through full life cycle by establishing pricing, retention campaigns, loyalty activities, and messaging/advertising. Defined overall sales approach and developed support systems.
Key Accomplishments:
Increased E2E revenues and relationships through detailed screening of vendors/partners to implement with new business products and services.
Increased revenue by providing detailed oversight for the International VIP ProLink product launch.
Spearheaded the development of the first self-administration portal in Serbia and first portals for invoice management and cost prediction which resulted in higher customer satisfaction.
TELENOR SERBIA, Telenor Group2006 - 2008
Product Manager for Data Services
Developed customized data solutions for large and small organizations across Serbia with services including internet, email, and partner services. Provided detailed market insight and customer segmentation to enhance data, email, and M2M strategies and portfolios. Directed the launch of new products and services with an emphasis on succinct vendor and partner implementation.
Key Accomplishments:
Increased sales for data services by developing a strong sales channel strategy for data services and developing a quality technical support system.
Achieved projected KPIs for launch of the first push email solution on the market through detailed business planning and market research.
Launched the BlackBerry to great success.
Education & Certifications
Electronic Faculty
Specialty: Electronics and Telecommunications
Niš University, Niš, Serbia
Project Management Certification
Systematic Innovations Certification
Business Marketing Academy Certification
