Liv Jurgens

Liv Jurgens​ Cape Town, South Africa | - |-| LinkedIn | SA & UK Citizen ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Summary Over the past 17 years I’ve been fortunate to work with inspiring global brands and founders to build, innovate and drive meaningful results across sectors. Proven track record executing digital, omnichannel and lifecycle strategies for brand equity, customer loyalty, and commercial success. As a forward-thinking collaborator, I’m known for creating scalable impact by turning vision into outcomes and shaping customer-centric experiences to deliver excellence. I bring an energised hands-on approach, believing that the best results come from rapid learning and leading with confidence, accountability and curiosity. I love manifesting greater value by nurturing resilient, inclusive cultures where everyone can be proud of their work. Leverage ●​ ●​ ●​ ●​ ●​ Strategic Vision, Tactical Execution Product, Sales & Innovation Enablement Omnichannel Marketing Strategy Brand Strategy, Value Propositions & Narrative ​Data Fluent & AI-Symbiotic ●​ ●​ ●​ ●​ ●​ ​Executive Leadership & Team Mentorship Agency & Stakeholder Management Budget & ROI Management Global & Local Market Expansion Performance Marketing & Lifecycle Growth ​ Experience​ ​ Fractional CMO & Brand Consultant | Advisor​ ​ ​ 06/2016 – Present Strategic partner to 20+ global brands bridging product, marketing and customer experience to drive growth. Select portfolio: ​ Moët Hennessy USA Launched Alexa voice-led brand extension achieving 198% engagement lift and 99.9% comprehension. air up® Halved cart abandonment and doubled email performance through retention and lifecycle optimisation across EU and US. Virgin Atlantic Flying Club Transformed loyalty program CX for 6M+ members. Redefined CRM, UX, tone of voice and content to increase retention and tier engagement. Virgin Atlantic Launched award-winning 'Ready to Fly' customer engagement platform increasing ancillary conversion by 200%. Royal Mail (UK) Led digital re-brand and omnichannel transformation for logistics giant serving 31M households, SME B2B and 160K employees. Unified brand, service innovation and customer experience. Boosted SME digital service uptake. Absa Bank SA Led digital CX transformation for personal banking platforms improving product uptake and customer self-service. Facebook India (CSR) Created a mobile-first learning platform for tech entrepreneurs, exceeding activation targets by 150%. Kaplan Global Defined global platform brand and content strategy scaling e-learning to 2M+ users, 17M+ sessions, 30+ countries. Siemens Global Developed global employer brand for 351K employees with a people-powered narrative platform, the ‘Future Makers’. A model for customer and agent advocacy alike. 98% felt clearer on culture. Careers site traffic up 55% MoM. Ashanti Design (Upcycled African Interiors): Re-defined brand. Led website transformation into a global D2C eCommerce platform. Designed customer email sequences, social content strategy, campaigns. Social increase 200%, email open rates, 27%, CTRs 6%. Global Advertising & Marketing Manager | Executive Team, Bio-Oil (Cape Town & Global) ​ ​ 08/2023 – 09/2002 ​ ​ Managed global brand and marketing for the world’s leading scar skincare products. Partnered with CEO and founder during a key transformation phase, embedding global brand governance, process intelligence and marketing innovation across 165 countries. ●​ ●​ ●​ Directed and delivered high-impact global brand campaigns and communications for four products across digital, e-commerce, in-store, outdoor and social, transforming the way the world experiences the Bio-Oil brand. Led a high-performing team operating across packaging artwork, content, creative, production, translation and tech, delivering consistency at speed and scale. Optimised and delivered country-specific asset migration for 165 countries in 102 language combinations enabling scalable plug-and-play implementation across all in-market touchpoints. ●​ Led e-commerce and social readiness initiatives driving global brand harmonisation, improved conversion, platform-specific compliance. ●​ Launched frameworks to improve workflow automation, reinforce brand governance and ensure regulatory marketing requirements. ●​ Collaborated cross-functionally with tech, regional directors and global distributors ensuring strategic and executional alignment. ●​ Strategised and delivered global localisation and translation model for the central website ensuring resonance in every country. Head of Marketing, Paymentology (EMEA, LATAM, APAC, )​ ​ ​ ​ ​ ​ 02/2022 – 08/2023 Joined post-merger to lead marketing and brand for fast-scaling fintech with 450+ staff and 400+ clients across 5 continents. Partnered with C-suite to define global brand architecture and unlock new markets.​ ●​ ●​ ●​ ●​ ●​ Led end-to-end brand and growth strategy across digital, social, SEO, PR, events, and partnerships — driving 13% market share growth and 400% organic engagement uplift in under 12 months. Built a high-performing 14-person remote team and managed a six-figure USD budget to scale operations, accelerate delivery and drive significant pipeline growth. Implemented and scaled a multi-language HubSpot CRM across global markets, accelerating acquisition, strengthening retention, and enabling data-led growth through automated lifecycle marketing and centralised performance tracking. Expanded global partner ecosystem across fintechs, associations and payment networks, driving reach, credibility and growth. Aligned marketing with product and revenue to launch commercial enablement systems and unified messaging frameworks — improving sales velocity and supporting go-to-market execution across key regions. Agency Leadership | Head of Copy & Brand | Hugo & Cat, Naked Communications (London)​ ​ - Held senior leadership roles at two top-tier agencies, reporting to CEO / founders. Defined strategic positioning and value propositions. Drove growth, innovation and creative excellence. Led cross-functional teams across UX, tech and creative. Promoted 3 copywriters. Clients: Sony, Microsoft, Dove, Loreal, Persil, Philips, Ikea, Tourism Ireland, Danone, Coke Light, Tupperware.​ Senior Strategist & Copywriter (Freelance) | Tribal DDB London​ ​ - ​ Established career at award-winning agency Tribal DDB London before expanding to lead brands through early-stage digital transformation. Clients: Citibank, Google, Barclays Bank, Volkswagen, Diageo, Jaguar, Harrods, Durex, Walkers, Hasbro, Nails Inc. Awards & Recognition​ Innovative International Expansion ​ MENA Stevie Awards Paymentology Best Passenger Initiative, Future Travel Experience Awards Virgin Atlantic Speaker & Mentor She Says (Women in Advertising) Africa Business Leader of the Year Paymentology Winner: Real-time Data Automation & Data Storytelling Virgin Atlantic FWA Hall of Fame, VW Configurator, True Life Costs, GTI Project 2023 Technology Leader, Competitive Differentiation SPARK Matrix™ Paymentology Best Use Of Digital: Digital Impact Awards Virgin Atlantic Cannes Lions Gold, Clio Gold, D&AD Pencil, Tribal DDB Education​ ​ Triple Major: Industrial Psychology, Media & Writing, Creative Writing B. Soc.Sci, University of Cape Town Creative Solutioning, Central Saint Martins University of the Arts London, UK​ Mini MBA Professor Chris Haroun, Udemy