Liv Jurgens

Over the past 17 years I’ve been fortunate to work with inspiring global brands and founders to build, innovate and drive meaningful results across sectors. Proven track record executing digital, omnichannel and lifecycle strategies for brand equity, customer loyalty, and commercial success. As a forward-thinking collaborator, I’m known for creating scalable impact by turning vision into outcomes and shaping customer-centric experiences to deliver excellence. I bring an energised hands-on approach, believing that the best results come from rapid learning and leading with confidence, accountability and curiosity. I love manifesting greater value by nurturing resilient, inclusive cultures where everyone can be proud of their work.

I’ve worked across 165+ markets, reported to boards, and delivered measurable value through hands-on leadership that connects technology, storytelling, and stakeholder impact.

• Strategic Vision, Tactical Execution
• Product, Sales & Innovation Enablement
• Omnichannel Marketing Strategy
• Brand Strategy, Value Propositions & Narrative
• ​​Data Fluent & AI-Symbiotic 
• ​​Executive Leadership & Team Mentorship 
• Agency & Stakeholder Management
• Budget & ROI Management 
• Global & Local Market Expansion
• Performance Marketing & Lifecycle Growth

Brands include Paymentology (Fintech/Paytech, Bio-Oil, Volkswagen, Absa Bank, Barclays Bank, Kaplan e-learning global, Moët Hennessy, Facebook, Virgin Atlantic, Siemens Global, Google, Royal Mail, air up!, Philips, Hasbro, Dove, etc.