Lim Swee Kuen

RESUME Name : Lim Swee Kuen 林 瑞 坤 Address : 20 Jalan Margosa SD10/1C, : Sri Damansara, 52200 KL. Gender : Male Age : 59 Mobile :- Email :-__________________________________________________________ EXECUTIVE SUMMARY Over the past 20 years, have proven experience in IT & Project Management, Business Development, Branch Operations and Business Planning. Had exposure to working in an international environment with a multi-nationality project team. Played a pivotal role in strategic business planning and implementation of start-up for lottery operation in Moscow. WORK EXPERIENCE Manager – Agency Management, Central Pan Malaysian Pools Sdn Bhd January 2014 – Present  Manage and oversee the running of agencies’ operations for the Central Region (KL and Selangor) Manager – GST (New Gaming System & Terminals) Project Pan Malaysian Pools Sdn Bhd February 2011 – December 2013  The company embarked on a big project to change and upgrade the existing online system, nation-wide. Served as the Project Lead to manage the project through to completion.  Valuable experience was gained in the areas of project management as a whole, and resource as well as time management in particular. Regional Manager – Melaka, Numbers Forecast Operations Pan Malaysian Pools Sdn Bhd January 2009 – January 2011  Regional Manager -- Melaka Office. Managed the agency network, relationships with the authorities concerned, serviced customers and provide support to the Head Office. Execute national marketing programs as well as plan and implement localised sales programs to drive sales. Page 1 of 4 RESUME Manager – Customer Management Pan Malaysian Pools Sdn Bhd April 2008 - December 2008  Transferred to a department called Telelink, to take charge of Customer Management. Focus on refining the Customer Relationship Management (CRM) System for better service and to streamline operational efficiency. Manager – Business Development Pan Malaysian Pools Sdn Bhd January 2007 - March 2008  Reverted to my former position after the secondment to Moscow. Focused on other international gaming jurisdictions, monitoring and scanning for feasible business opportunities to provide organic growth for the Company. Chief Financial Officer (CFO) "ZAO" Yuvenga, Moscow, Russia February 2005 - December 2006  Seconded to Moscow, Russia on a 2-year contract as the CFO, and senior member of the Project Team. Responsible for setting up the lottery business operation under a tight deadline.  Gained exposure through the implementation of the full project life-cycle from the initial start-up to the business going live in December 2005. Key responsibilities include: (i) Supervising the setting up the computerized Accounting System, implementing company policies and procedures and ensuring compliance. (ii) Liaison with banks, auditors and various local authorities. (iii) Member of the Management Committee to oversee the implementation of the Marketing Strategy and Marketing Plans. Liaison with ads agencies (iv) Oversees the setting up and development of the retail agency network, which includes screening, recruitment and training of the agents /retailers. (v) Crafting out the Annual Business Plan and Business Strategy, together with the CEO, for the Board’s approval and subsequent execution. Manager – Corporate Finance & Business Development (CF&BD) Tanjong Management Services (TMS) Sdn Bhd January 2004 - January 2005  Internal restructuring, placed under Corporate Finance & Business Development department. Reports to Group COO and the job scope expanded to cover more business proposals from diversified business sectors and varied industries. Sharpened project evaluation skills, business writing & presentation skills. Page 2 of 4 RESUME Manager – Planning and Business Development (P&BD) Pan Malaysian Pools Sdn Bhd June 2001 - December 2003  Headed this department. Reports to the Chief Operating Officer (COO). The job requires the evaluation of numerous business proposals that come in through the various channels. Manager – Data Centre Operation (IT – DCO) Pan Malaysian Pools Sdn Bhd Jan 1999 - May 2001  Promoted to Manager. Responsible for all three data centres which are the “nerve centres” for the company’s core business operations. Senior Executive – Quality Assurance (IT) Pan Malaysian Pools Sdn Bhd January 1996 – December 1998  Played pivotal role in ensuring the quality and integrity of all projects and systems managed by PMP. Job functions / responsibilities include: (i) Project Manager for all QA (Quality Assurance) activities, software and ISO 9001 certification. Obtained certification from SIRIM on 15th May1998. (ii) Qualified lead assessor for ISO Internal Quality Audit. (iii) Adopted the “Data Security Policies and Standards” for IT Department. (iv) IT Steering Committee set up to formulate IT and business strategies.  Had the privilege to work under an Executive Director of a JV company, on some on-going IT consultancy services for the JV company. Technical Executive (Computer Operations & EDP) Pan Malaysian Pools Sdn Bhd September 1993 – December 1995  Responsible for running an online real-time gaming system. Systems Analyst Southern Steel Sdn Bhd April 1992 – August 1993  Computerization of the manufacturing function of the business. Implemented the Financial & Manufacturing Modules of software package. EDP Executive (IT) Federal Flour Mills Sdn Bhd April 1984 – March 1992  Computerization of the Accounts Department. Manage the day-to-day running of the Division and System Operation. Page 3 of 4 RESUME EDUCATION 1996 – 1998 : Masters in Business Administration (MBA) [grad. 29/11/98] University of Strathclyde, Scotland, United Kingdom. 1987 – 1991 : Honours degree in Computer Science (equivalent) The British Computer Society (BCS), London, England. 1984 – 1986 : Diploma in Business Administration. Institute of Business Administration, Sydney, Australia. 1980 – 1983 : Bachelor of Science (BSc) majoring in Statistics /Computing. Macquarie University, Sydney, Australia. 1979 – 1979 : Victorian Higher School Certificate (HSC). Princes Hill High School, Melbourne, Australia. CHARACTER & SKILLS SET Character : Decisive, Disciplined, Self-Motivated, Responsible, Flexible, Willing to Learn 活到老，学到老 Skills set : Communication, Public Speaking and Presentation, Project Management skills and Business Writing & Evaluation skills. Languages : English, Malay. Learning Mandarin and Russian. Software : Microsoft Word, Excel, Powerpoint. EXTRA-CURRICULAR ACTIVITIES Sports : Play badminton, jog, swim and practise Qi-Gong. Clubs : Toastmasters International Club. Improve communication skills. ANZGAM : Ex-President, Australian & New Zealand Graduates Association. Societies : Religious activities through the various Buddhist societies. ACHIEVEMENTS 1998 : Project Lead the successful ISO 9001 project certification. 2006 : Successful launch of the new lottery business in Moscow. 2011 : Project Lead a successful new gaming system implementation. SPECIAL INTEREST : Strategy and Strategic Management subject. Page 4 of 4