I am a sports management graduate, who has begun creating an E-commerce business called “Rest N Recovery” using social media to advertise and sell physical therapy products in the health and fitness sector. I have invested in an online course to help me set up my business correctly and increase the probability of me succeeding early on. On top of this, I am also currently helping with the management of a UEFA A licence football coaches social media accounts. @ssf.1on1 is a professional, private football coach using social media to grow the engagement, and overall consumption of his business. I have successfully helped in delivering engaging content and created a sense of community towards our specific target audience of professional academy players, and aspiring football professionals. Using social media as a marketing tool has resulted in a growth of online engagement, audience, and presence of the business. I am also studying my level 3 personal training course whilst taking on a few friends as clients to help practice, create content, and set up my own online fitness page on social media.