Leticia Barba

Leticia Barba - - www.linkedin.com/in/leticiabarba Panama City, Panama Global Operations Strategist | Senior Account Director | Strategic Procurement Leader Dynamic global operations strategist and versatile generalist with 15+ years of proven success in driving operational excellence, systems development, and process optimization f or Fortune 500 companies. Expertise in developing SOPs, building project management systems, and leading cross-f unctional teams. Known f or delivering measurable results, including 100% client retention and 85% service line expansion. Proven ability to integrate CRM platf orms, optimize f inancial processes, and streamline business operations. For a full overview of my professional work and links, visit: https://linktr.ee/lbarba Key Skills Standard Operating Procedure (SOP) Development • Process Optimization & Business Intelligence • KPI Tracking Business Metrics Reporting • Risk Management & Compliance • Financial Process Management • Cross-Functional Leadership Languages: Spanish: Native (C2) • English: Fluent (C2) • French: Advanced (C1) • Portuguese: Advanced (C1) German: Intermediate (B1) Tech Skills: ERP Systems • CRM Platforms • Data Analytics Tools • Project Management Software • Cloud Collaboration Tools Remote Work Skills: Virtual Team Leadership • Digital Collaboration & Communication • Time Management & Productivity Optimization Independent Problem -Solving & Decision-Making • Remote Project Management & Workflow Design Work Experience HH Global | Regional Account Director for Central Am erica & the Caribbean, South Cone 2018 – 2023 Remote, Panama Successfully implemented business strategies for high-profile clients like PepsiCo, Heineken, and J&J by identifying and developing growth opportunities, ensuring client satisfaction, and exceeding KPI targets. Led regional operational teams to balance dai ly support and ensured all work was completed within SLAs. Experienced in risk management, contract negotiation, and presenting to senio r stakeholders. • • • • • • • • • • • Developed and documented Standard Operating Procedures (SOPs) that reduced operational errors by 20% and increased team efficiency by 15%. Developed task templates for repeatable processes, optimizing productivity and ensuring standardized procedures across teams in the LATAM region. Led cross-functional teams in implementing internal project management tools to streamline operations and improve response times to clients and suppliers. Cultivated and nurtured strategic client relationships by consistently delive ring quarterly revenue growth of 2-5% and exceeding client expectations. Pioneered innovative expo immersive concepts, resulting in a company-wide adoption of new best practices. Recognized for exceptional client experience with a global award. Leveraged data-driven insights to transform workflows and foster collaboration among global teams. Implemented financial processes, including negotiation, invoice adjustments, and collections, resulting in a 41% cost savings . Expanded and developed key accounts, achieving a 20% increase in market share and sustain ing a 100% client retention. Created high-impact presentations to effectively communicate complex ideas and drive strategic decision -making. Tracked KPIs and managed weekly reporting on business metrics, ensuring targets were consistently exceeded. Negotiated contracts with clients, consistently securing profitable deals and establishing long -term partnerships for five consecutive years. Achievements: Successfully achieved 85% service line expansion, 100% client retention, and contract renewals every two years for major clients for PepsiCo, Johnson & Johnson, Janssen, and Heineken. Adare International | Regional Marketing Operations Manager Central Am erica & the Caribbean 2016 – 2018 Remote, Panama Led commercial relations with Sanofi, Pfizer & Merck, achieving significant sales growth and expanding the company's client base in Pharma. Hiring, training, management, monitoring, and coaching of marketing services to assure excellence in performance and compliance with quality standards required for onboarding our services in more than 11 countries. • • • • • • Surpassed sales targets by 50% and secured two new transnational customers, contributing 38% of total revenue. Secured two new transnational customers within a year, contributing 38% of the company's total revenue. Generated new business opportunities by implementing cross-sales strategies and efficient marketing service management, leading a 60% increase an average per-client ticket. Created process maps and flowcharts to streamline workflows, leading to a 96% client satisfaction rate. Achieved a customer satisfaction index of 90% by consistently addressing and following up on customer needs and requirements. Developed and executed business strategies involving over 100 qualified suppliers, enhancing service quality and operational efficiency. • Managed direct staff recruitment and quarterly performance assessments, achieving 93% average index in corporate objectives. • Implemented cross-functional collaboration tools and improved CRM systems to streamline sales operations and customer support. Managed financial processes, including negotiation and invoicing, and ensured compliance with corporate objectives. • Achievements: Implemented new procurement business innovations processes with rigorous quality controls, involving key stakeholders achieving monthly savings of 45%. Page 1 of 2 Leticia Barba - - www.linkedin.com/in/leticiabarba Panama City, Panama Procter & Gamble | Marketing Strategist for Oral Care & Gillette Latin America 2014 – 2016 Panama City, Panama / Queretaro, Mexico Management of all marketing project aspects from initial assessments to completion along with our project team and senior management. Provided continuous training to improve established cost and schedule targets, customer satisfaction, quality pro ducts, and profitable growth opportunities. • • • • • • • • • • • • • Analyzed and optimized digital marketing operations, increasing lead generation by 25%. Managed program logistics, overseeing generation of coupon codes, links, and coordination of product sampling. Managed complex, multi-faceted projects in a fast-paced environment, ensuring timely delivery and high-quality outcomes. Assisted in fulfilling reporting needs and shared findings across our team to optimize decision -making processes. Directed the implementation of financial processes, managing budgets, invoicing, and collections across multiple campaigns. Enhanced core marketing skills to craft compelling project/creative briefs. Reviewed and provided constructive feedback on marketing content to elevate overall quality. Developed advanced analytical skills for more insightful data interpretation. Developed strategic partnerships with key industry influencers to expand brand reach. Conducted competitor analysis for better positioning in the market and identifying growth opportunities. Supervised marketing budget allocation, ensuring efficient use of funds across various initiatives. Developed questionnaires and facilitated focus group discussions. Managed the end-to-end development of SOPs for marketing and product development initiatives, ensuring alignment with business goals. Live and Invest Overseas | Business & Custom er Success Manager US & LATAM 2012 – 2014 Panama City, Panama Coordinated publishing and production tasks for online magazines at Live and Invest Overseas, a company dedicated to helping individuals invest in real estate and settle abroad. Collaborated with marketing and editorial teams to set priorities and de legate tasks efficiently, ensuring that content aligned with the company's mission to provide valuable information and resources for expatriates and investors. • • • • • • Coordinated operational processes, including SOP development and task prioritization for publishing and marketing. Managed customer success initiatives, including onboarding and workflow integration for foreign real estate clients. Monitored and controlled office expenditures, adhered to budgetary constraints, scheduled payments, analyzed financial variances and implemented corrective actions to achieve financial objectives. Supervised daily operations and procedures, ensuring efficient organizational systems and managing supply requisitions to support smooth office functionality. Ensured a safe and compliant workplace by adhering to relevant laws and insurance requirements, conducting ethical work training, and proactively addressing any safety concerns. Coordinated operational publishing and production tasks for online magazines, working closely with marketing and editorial teams to set priorities and delegate tasks effectively. ZF Friedrichshafen GmbH | Senior Procurement Lead EME A & Brazil 2007 – 2011 Lemförder, Germany / São Bernardo do Campo , Brazil Developed strong relationships between internal stakeholders and external suppliers by implementing sourcing plans and strate gies with BCC suppliers. This approach facilitated effective collaboration and streamlined procurement processes. • • • • • • • Managed procurement and supplier relationships for raw materials, optimizing sourcing strategies to ensure cost -efficient and reliable deliveries across EMEA and Brazil. Led cross-functional teams in optimizing procurement processes, improving delivery times and reducing lead times by 10%. Developed and executed supply chain strategies that ensured timely delivery of key raw materials, supporting production schedules and meeting client expectations. Leveraged supplier relationships to secure competitive pricing, driving cost savings and operational success within the global supply chain. Negotiated complex corporate procurement contracts by working closely with internal and external contacts. Negotiated long-term agreements with major suppliers that resulted in significant cost reductions. Conducted market research to identify emerging technologies that could drive innovation within our supply chain operations. Education & Certificates • Master’s Degree in Political Science and Law – Universidad Santa María La Antigua (U.S.M.A.) • International Certification in Project Management (PMP) – Universidad del Istmo (U.D.I.) • Certified Strategic Account Manager (CSAM) – Harvard Business School (HBS) • Inbound Marketing and Revenue Operations Certification – HubSpot Academy • Certifications: Google AI and Productivity, Autism in the Workplace, Supply Chain Management and Lean Six Sigma. • High-School Diploma in Literature and Philosophy – Instituto Panamericano (I.P.A.) Page 2 of 2