Leticia Barba

A strong leader who can focus on the visions and strategies of any business, balance daily support needs with a long-term strategy, and successfully combine vision and reality into effective action plans. Proven track record for developing clients, nurturing relationships, and converting opportunities, as well as team management experience. With 15+ years of experience in sales, project and operation management, digital and social media marketing communications, and procurement in the Americas, EMEA, and ASIA regions. 

Successfully implemented region-wide marketing campaigns, developed capacity-building strategies, and generated more than 35% monthly savings. Enhanced communication between executives and manufacturing teams, saved more than $500K annually via favorable agreements, and improved operational efficiency with tailored action plans.

Throughout my professional life, I've lived and worked in Germany, France, Morocco, Brazil, and South Korea, and, as a result, I speak and write fluently English, French, Portuguese, and some essential German; making it easier for me to adapt to any environment and cultural surroundings.