LETÍCIA BAPTISTA
Corporate Communications | Public Relations
Ceará, Brazil
PROFESSIONAL SUMMARY
Journalist with 8+ years of experience in public relations, corporate communications, and
integrated communications strategies, working across agency and in-house environments.
Proven ability to develop and execute corporate communications strategies, manage media
relations, and craft compelling narratives that protect and enhance brand reputation.
Experienced in collaborating cross-functionally with product, marketing, legal and leadership
teams in fast-paced, highly regulated environments. Strong local market expertise in Brazil, with
the ability to translate global narratives into locally relevant stories. Fluent in English, with
experience engaging journalists, creators, and stakeholders across traditional and digital media.
CORE SKILLS
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Corporate communications strategy
PR and media relations
Corporate and values-based storytelling
Integrated communications (PR, Content, Campaigns, Events)
Strategic planning and execution
Cross-functional collaboration
PROFESSIONAL EXPERIENCE
High-Ticket Sales & Relationship Consultant | Grupo Carnaúba
Sep– Dec/25
● Operated in consultative, relationship-driven environments, supporting client
engagement, negotiation, and long-term partnerships.
● Created executive presentations and strategic narratives to support decision-making
and value communication.
● Delivered client-facing communications in Portuguese, English, and Spanish, both online
and in person.
Content Strategist | Nubank
Mar 2022 – Sep 2025
● Led strategic corporate communications and content initiatives for one of Latin
America’s largest financial technology companies, supporting brand reputation, trust,
and corporate positioning.
● Developed messaging and narratives aligned with corporate values, business priorities,
and regulatory requirements in a highly regulated financial services environment.
● Collaborated closely with Product, Product Marketing, Legal, Brand, Media, and
Engineering teams to ensure consistency, accuracy, and risk awareness in external
communications.
● Managed editorial strategy, content planning, and performance analysis across owned
channels, ensuring alignment with broader corporate communications goals.
Communications Consultant | Novità Comunicação Estratégica
Jan 2018- Feb 2022
● Developed and executed integrated corporate communications strategies for national
brands, combining media relations, content, campaigns, and events.
● Acted as a strategic communications advisor, shaping corporate narratives and
positioning aligned with organizational values and business objectives.
● Built and maintained strong relationships with journalists, editors, and media outlets
across multiple industries, supporting ongoing reputation management efforts.
● Managed multiple stakeholders and projects simultaneously in fast-paced agency
environments.
EDUCATION
Bachelor’s Degree in Social Communication – Journalism
PUC-Campinas, Brazil
Branded Content Specialization
Fundação Cásper Líbero (2023)
LANGUAGES
● Fluent English
● Advanced Spanish
ADDITIONAL INFORMATION
● Experience working with global teams and aligning local communications with global
strategies;
● Strong understanding of Brazil’s media landscape and public perception dynamics;
● Comfortable operating in continuous news cycles and fast-paced environments;
● Willing to travel as required.
