Leticia Baptista

Journalist with 8+ years of experience in public relations, corporate communications, and integrated communications strategies, working across agency and in-house environments. Proven ability to develop and execute corporate communications strategies, manage media relations, and craft compelling narratives that protect and enhance brand reputation.

Experienced in collaborating cross-functionally with product, marketing, legal and leadership teams in fast-paced, highly regulated environments. Strong local market expertise in Brazil, with the ability to translate global narratives into locally relevant stories. Fluent in English, with experience engaging journalists, creators, and stakeholders across traditional and digital media.