LEANDRO ALVES BARBOSA
Digital Marketing | Performance Marketing | Paid Media Specialist
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44 - / +55 -
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q linkedin.com/in/leandroalvesbarbosa
EXPERIENCE
SUMMARY
Senior Campaign Manager (Media Buyer)
A digital marketing professional with over 6
years of experience in paid media, having
worked across different agencies in the UK,
Ireland, and Canada. My expertise lies in
managing paid campaigns for a wide array of
clients, ranging from startups to major brands
like Volkswagen, The Guardian, Royal
Caribbean, Porsche, Warner Bros, and LG.
Throughout my career, I have excelled in
developing strategies, optimizing campaigns,
fostering client communication, and overseeing
initiatives across platforms including Facebook
Ads, Google Ads, TikTok, and YouTube. I have
successfully executed performance-driven and
brand awareness campaigns with projects
focused on lead generation and e-commerce
for different markets: US, UK, CA, Europe, Asia
and the Pacific.
Bakeshop Digital
09/2023
Present
Remote
Canadian DTC Agency
• Managing Direct-to-Consumer DTC digital campaigns on Google
ads, Meta, TikTok, and YouTube for the US and Canadian markets,
overseeing combined budgets exceeding $1 million/ month.
• Responsible for campaign strategy, optimization, and reporting.
Campaign Manager
POLITICO Europe
02/2023
01/2024
Remote
American political digital newspaper
• Managed and optimized brand awareness campaigns on Meta,
Twitter, and Google Ads for clients like Pfizer, McDonalds, Bayer,
Roche, Astrazeneca, Eli Lilly, and Tetrapak
• Collaborated with cross-functional teams to ensure successful
campaign execution and client satisfaction.
Digital Marketing Campaign Manager
TRGT Digital
08/2021
08/2023
LANGUAGES
English
Proficient
Remote
British E-commerce agency
• Creating and managing Paid Search/Social activations Google Ads,
Bing, Youtube, Facebook, GDN across UK, APAC, and US markets
for e-commerce and SaaS clients like Crocs, Vuori and Airwallex
• Reporting and Client Management
• Campaigns analysis and optimisation
• Implementation of strategies and reporting A/B test results
• Developing media plans, content calendar and PCAs
• Budget tracking and optimisation
• Responsible for Creatives and Media recommendations
Português
Native
Global Performance Marketing Manager
Mediabrands
02/2021
07/2021
London, England, United Kingdom
American digital agency
• Creating and managing global paid media plans across PPC, Social,
Programmatic and Youtube for LEGO and Waterwipes accounts
• Coordinating channel teams PPC, Social Programmatic) in terms of
campaigns launch, reporting, general client requests, optimisations
and test and learn.
• Responsible for strategising media planning and researching with
the strategy team to achieve client objectives.
• Managing creative agency through assets delivery, optimisations
and new campaigns planning.
• Review of KPIs and benchmarks with media channels tracking
campaigns delivery targets
• Budget management, reconciliation and finance tracking to ensure
we are spending efficiently across all channels.
• Briefing media channels across new campaigns and brainstorming
with teams to evaluate and propose new ideas to the clients.
www.enhancv.com
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EXPERIENCE
Paid Media Strategist
Omnicom Media Group UK
01/2019 - 02/2021
London, United Kingdom
British Agency - PHD UK
• Creating, managing and optimising Google,Youtube, and Amazon
campaigns within the UK market for (Audi, Porsche, LG, The
Guardian and Warner Bros)clients.
• Implementation of strategies and reporting A/B test results.
• Client relationship in terms of paid media activity as well as exposing
insights through reporting.
• Developing and managing media plans for the quarters.
• Creating PCAs and Roadmaps
Digital Marketing Campaign Manager
Accenture
04/2016 - 03/2019
Dublin, Leinster, Ireland
American consulting firm
• Analyzing and managing performance of ad words large clients
campaigns accounts, formulating optimization strategies on Ad
words editor and excel reports supporting US/Americas and EMEA
markets;
• Presenting optimization proposals to account managers and clients
through ad copies, extensions, keywords expansion, bid
adjustments, mbids and CPC/CPA/ROAS strategies suggestions;
• Identification of ROI opportunities on client accounts and following
ad words best practices;
• Localization of online advertising campaigns;
• Identification of up sell and cross sell opportunities on client
accounts;
• Managing the client relationship with Account Managers and Queue
Managers;
• Identification and managing account risks advising clients to reach
the best performance.
EDUCATION
Master's degree, Digital Media Management
Birkbeck, University of London
01/2019 - 12/2020
Postgraduate Diploma, Management & Marketing
Technological University Dublin
01/2017 - 12/2018
www.enhancv.com
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