LEAH BRYANS
Phoenix, AZ 85018
-
Cell: -
SENIOR MARKETING MANAGER
☑
Collaborated with industry leaders including Microsoft, SAP, Adobe, and top consumer goods brands including Nestlé,
Procter & Gamble, Kraft Heinz, SC Johnson, Kimberly-Clark, Clorox, and Colgate-Palmolive.
☑
Strong project management skills, overseeing cross-functional teams to execute marketing initiatives within time and
budget constraints.
Expertise in CRM and marketing automation tools, streamlining customer journeys and improving retention and loyalty
through personalized communication strategies.
☑
▪ Fortune 500 CPG experience ▪ CRM, Market Research, Reporting, Analytics
▪ Team Training and Leadership ▪ Productivity/Efficiency Improvements
▪ Budgeting, P+L planning
▪ Full Project Life Cycle Management
▪ Client Retention
▪ Customer Success, Loyalty, Retention
▪ International Experience
PROFESSIONAL EXPERIENCE
ADDYBAY VENTURES CONSULTING Phoenix, AZ, 01/14 to Present
Company description - A founded consultancy firm providing professional services in customer experience management, brand and
sales strategy, customer analytics, sales strategy development and performance improvement.
Title- Customer Lifecycle Marketing Data Consultant
▪ Led marketing strategy development for companies, helping streamline go-to-market initiatives and increase brand
visibility across key demographics.Managed and executed a CPG marketing campaign resulting in a 30% increase in
marketing share and 25% boost in 6 months.
▪ Developed integrated marketing campaigns leveraging email, direct mail, and online channels, driving 200K+ new
customer sign-ups in 12 months.
▪ Developed and executed comprehensive B2B and B2C marketing strategies, resulting in a 25% increase in lead
generation and a 15% boost in revenue year-over-year.Implemented digital marketing strategy to assist clients in business
goals resulting in a 37% boost in sales.
▪ Spearheaded digital marketing initiatives across SEO, PPC, and social media channels, increasing website traffic by 40%
and online conversions by 18%.
IMEDIA INC.
Montvale, NJ, 10/24 to 02/25
Company description - A digital consultancy firm providing custom digital solutions designed to streamline operations, improve
engagement, and ensure regulatory compliance for organizations.
Title- Senior Sales Account Executive - Contract
▪ Delivers custom digital solutions including custom CMS integration, eCommerce platform solutions, conversational AI,
real-time analytics and data driven optimization. As well as system integration to enhance operational efficiency and
interoperability.
▪ Created and implemented the entire sales process including prospect research, outreach strategies and follow-up
workflows.
▪ Analyzes current and past client portfolios to identify trends and growth opportunities.
▪ Conducts vertical identification to target mid-market to enterprise clients with market caps of $20M+.
LIFELOCK Phoenix, AZ, 01/13 to 12/13
Company description - A company that provides cybersecurity and identity theft protection services.
Title- Sr. Manager of Enterprise Marketing ( 01/13 -12/13)
▪ Developed new member generation vertical partner marketing and sales strategies based on partner marketing (B2B), loyalty
marketing consumer research and demand generation tactics.
▪ Restructured customer success function, resulting in 30% increase in revenue and 25% decrease in customer attrition.
▪ Collaborated closely with various internal teams to ensure cohesive and effective omnichannel strategies.
▪ Increased vertical partner marketing sales by 15%.
(LIFELOCK CON’T)
▪
▪
Oversaw a broad range of channel and marketing activities, including the development of sales support materials to boost
enterprise and sales team effectiveness.
Achieved a 30% increase in engagement rates and 25% increase in qualified leads generated within EOY campaign cycle.
PETSMART Phoenix, AZ, 06/07 to 12/12
Company description - The largest pet retail chain in North America.
Title- Senior Marketing Manager of CRM Strategy
▪ Identified business opportunities and implemented actionable strategies to build customer loyalty, satisfaction and
profitability. Managed direct mail, email and digital marketing campaigns incorporating marketing automation to enhance
efficiency.
▪ Managed a $50M marketing budget with a focus on maximizing ROI through data-driven campaigns, delivering a 12%
reduction in cost per acquisition (CPA).
▪ Reduced marketing costs by more than 18%.
▪ National speaker at retail marketing and sales conferences.
▪ Increased follower count by 100,000 across social media accounts.
▪ Launched high-profiled campaigns including GNC and Martha Stewart Pet lines.
▪ Monitored key performance indicators (KPIs) such as customer LTV, churn, customer satisfaction to access the effectiveness
of CRM strategies.
▪ Collaborated with cross-functional teams including sales, marketing and customer service to ensure alignment of CRM
initiatives with overall business goals.
▪ Developed and executed strategies for gathering, analyzing, interpreting customer data to uncover actionable insights.
▪ Uncovered $9 million in fraudulent coupons through rigorous analysis and infestation. This resulted in a newly created 10person Coupon Fraud Team.
▪ Generated reports and presentations to communicate key findings, trends and recommendations to C-suite and board
members.
EDUCATION | PERSONAL INTERESTS
M.B.A - International Business, European University, Paris, France
B.A. in Business Administration, North Central College, Naperville, Illinois
Independent Studies in International Finance, Imperial College, London, England
RIVA certified moderator, Three-time Ironman Finisher, Performed Improve at Chicago’s Second City, Hiked Mount Everest Base
Camp, Mentor at StreetlightUSA (crisis intervention for victims of child sex trafficking), Volunteer of Surprise Fire Department Crisis
Intervention Team
