I’m a results-driven marketing leader with 15+ years of experience developing high-impact marketing strategies for Fortune 500 brands and emerging businesses alike. My career spans across global giants like Microsoft, Adobe, Nestlé, and Procter & Gamble, where I’ve led CRM, customer loyalty, and omnichannel marketing efforts that consistently exceeded KPIs and fueled business growth.
I specialize in full-cycle marketing—from strategy to execution—with a deep focus on customer experience, digital optimization, and data-driven decision-making. Whether leading enterprise campaigns or building sales enablement tools, I bring a hands-on, collaborative approach that turns complex goals into clear results.
My expertise includes:
Through my consultancy, AddyBay Ventures, I’ve helped companies increase market share, boost lead generation, and sharpen their go-to-market execution. I’ve also built sales pipelines and outreach workflows for digital consultancies serving enterprise clients with custom tech solutions.
Whether you need help crafting a CRM strategy, launching a product, or scaling a marketing campaign, I bring the leadership, agility, and creativity to make it happen.