Laura Kitur

With 5 years of dedication in Public Relations, I've honed my skills in effective communications, digital marketing, PR strategy, campaign management, event coordination, content creation, sales, and stakeholder research. One of my proudest achievements was being part of the creative team behind Airtel Kenya's "uko na charger" ad, a memorable campaign that left a mark i n the industry. During my tenure as a Public Relations Manager at Brett Communications Ltd., I not only crafted compelling campaigns but also initiated a digital "Ngozi ni mali" campaign, which boosted tannery leather sales by 40% and doubled social media engagement within 6 months. My experience extends to financial consultancy, where I provided valuable guidance to clients on minimizing risks and optimizing financial portfolios at Sanlam. As a Marketing Intern at Airtel Kenya, I contributed creative ideas and executed social media campaigns while monitoring customer experience through social bakers. I played a key role in product research and concept creation. Additionally, my role as a Public Relations Consultant at System Unit Africa involved content creation, graphic design, event management, and social media management. I thrive on creative thinking and concept development, making me a valuable asset to any team. My educational background includes a Bachelor's degree in Mass Communication, a Public Relations Diploma, and a Business Management certification. I'm also certified in Social Media Marketing through Facebook and Coursera.