Laura Daniela Arias Ramirez

Laura Daniela Arias Ramirez Languages English: Native Spanish: Native French: Intermediate Mandarin: Beginner Interests Innovation Strategies & Creativity Intra/Entrepreneurship Digital & Experiential Marketing Design Thinking UX & Product Management Strategic Consulting Project Management Social Impact Cultural Diversity Consultative Selling Customer Centricity Creative Writing Sustainability Fintech Blockchain Polymathy Motivational Leadership Video editing Ballet Rock-climbing Surf & Yoga Contact -- LauraAriasRamirez Innovation - Consulting - Sales - Experiential & Digital Marketing - UX - PM - AM Experiences NIMDZI (Seattle 2021 - 2023) - Solutions Consultant for Europe and Americas Grew the Global Market by connecting with Globalization Directors of SaaS companies to help them achieve their globalization goals. Implemented an account selling approach, created a sales roadmap & communication plan for the company. Ran consulting sessions with LSP clients in sales strategy, team structure, sales process, & KPIs. Created content initiatives with global companies like Pinterest, opened and closed opportunities with org. like AllTrails, Disney+, Mindvalley, ServiceNow, NetApp, VMware & Blackboard. SLANG APP (Bogotá 2021) - Business Development for LATAM Develop LATAM’s B2B market in Slang's historically 7 most challenging industry verticals. Broke record of over-achieving sales targets consistently since the first month on board. RDN GLOBAL (London 2020) - Business Development Manager (Seasonal). Helped improve networking between private & public organizations in LATAM by enabling cooperation in infrastructure, water, and resource extraction projects. Defined a customer journey for the company. Shanghai Dramatic Arts Center (Shanghai 2019 - 2020) - International Exchange Department Apprentice. Content creation for the Shanghai International Theatre Festival guests. In charge of creating a smooth experience, minimizing cultural shock. Improved the Theatre’s International communication channels to broaden its reach. MasBien (Bogotá 2019) - Digital Marketing Jr Manager Created Marketing Strategies, improved the customer journey & achieved monthly sales growth targets of a 20% increase. Managed the design team in campaign's construction, ran A/B tests, analyzed performance in google analytics, and nurtured alliances with consumer brands. PepsiCo (Bogotá 2018) - Business Transformation Jr Consultant Co-lead & served as PM for redesign & implementation of S&OP - ACP processes in the Andean region (Colombia, Peru, Ecuador, Bolivia) increasing the FA by 4% avg. Worked on the 3PD channel redesign in CO. Created training sessions to educate employees in Process Mgmt Cycle (PMC). Education Tools & Skills Microsoft Package Asana G Suite Google Analytics Facebook Ads Zoho, HubSpot CRMs MailShake, Salesloft Adobe Premire Pro, Adobe XD Figma Bloomberg SPSS, Tableu, STATA, Crystal Ball Negotitation Skills Resilience Team work Highly Curious and Adaptive User Innovation & Entrepreneurship - MITx Bootcamp Innovation Management - Erasmus University Rotterdam Creativity, Innovation and Transformation - PennState University Project Management - Google Career Certificates Shanghai Jiao Tong University & University of California Los Angeles 2019 China Arts Fellow TrepCamp at Imperial College London - Entrepreneurial Competition Universidad de Los Andes- - Bachelor in Business Management Volunteers & Projects LOCAL CLIMATE BANKS - Social Media Volunteer: Seeding financial inst. that aims to allow communities invest in local sustainable projects FENICIA Project: English teacher for children from vulnerable situations in Colombia. WIB UniAndes: Director of the International Communications Department. FEU: Co-led creation of sustainable projects in areas affected by the armed conflict. ANeIA: Team led by former Colombian minister of Agriculture. Researched and created content on sustainability and innovation in the agroindustry. GreenWave: Business idea, sought to harness energy form human movement at large scale through the use of a carbon negative floor tile