Laura Daniela Arias Ramirez

I am a business administrator with a background in creating and executing Sales and Marketing Strategies in B2B and B2C markets. Experience in Strategic Consulting, Business Transformation, Project Management, Digital Marketing, and Community Management.

I have worked in creating Buyer Journeys, defining Sales and Marketing roadmaps, ICPs, and Buyer Personas. Laying down marketing and sales workflows from lead generation, qualification, nurturing, conversion, and retention.

I am creative and results-oriented with entrepreneurial skills and interests. I have worked in corporate organizations i.e PepsiCo, to very dynamic and fast-moving startups. From E-Commerce to selling SaaS, and FinTech Solutions to Consulting Services in the LATAM, US, and European markets.

I apply Design Thinking in whatever I do as delightful experiences are the only ones that nurture loyalty.

I manage tools like the entire G-Suite and Microsoft package, Google Analytics, Meta Ads, MailChimp, Salesloft, Mailshake, CRMs: HubSpot, and Zoho. PM tools like Asana. I’m fully fluent in English, Spanish and manage intermediate French.

I’m passionate about polymathy, divergent thinking, and love to have a hands-on approach. Nothing is rocket science except rocket science.