Lara Melissa I. De Vela

LARA MELISSA I. DE VELA- | Mandaluyong, Metro Manila |-| https://www.linkedin.com/in/de-vela-lara-melissa/ | https://bit.ly/LaraDeVelaPortfolio Detail-oriented Communication graduate with experience in marketing, digital communications, and project coordination. Skilled in creating marketing materials, managing social media campaigns, and developing content strategies aligned with organizational goals. Proficient in research, content writing, and basic design, with strong multitasking abilities. Work Experience Lenovo Philippines - Taguig City, Philippines (June 2024 - September 2024) Commercial Marketing Intern ●​ Played a key role in organizing Lenovo’s AI launch event for 200+ attendees, managing logistics, registration, and presentation support, resulting in seamless event execution; Developed a social media content calendar and and collaborated with the E-commerce team to enhance user experience; Researched and proposed 38 Key Opinion Leaders (KOLs) and brainstormed 25+ content and event ideas both externally and internally with comprehensive proposals, optimizing influencer marketing strategies for launches. Joy’s Fab Shop - Calapan City, Oriental Mindoro, Philippines (November 2020 – February 2022) Part-time Social Media Marketing Manager ●​ Managed end-to-end social media marketing, including content creation, caption writing, posting schedules, and community engagement, increasing reach to 3.7K+; Handled customer communication and online inquiries, improving response time by 20% and contributing to higher customer satisfaction and repeat orders; Oversaw order management and fulfillment, including sourcing suppliers, coordinating logistics, and maintaining inventory, resulting in a 20% improvement in delivery efficiency; Proactively identified sales opportunities by expanding product visibility and outreach efforts, leading to a 15% increase in customer acquisition and product inquiries. Adventure Computer Shop - Calapan City, Oriental Mindoro, Philippines (March 2015 – April 2020) Part-time Assistant ●​ Assisted customers with layout design, research work, photoprinting, and editing, supporting an average of 10+ clients daily; Coordinated finance and logistics tasks, such as managing printing supplies and monitoring daily transactions, helping streamline operations; Contributed to maintaining excellent customer service by ensuring high-quality outputs and timely delivery of requests, leading to strong repeat business from the local community. Education Level Ateneo de Manila University - Quezon City, Philippines ​ ​ ​ ​ ​ Aug 2021 - Jun 2025 Bachelor's Degree in Arts in Communication, Major in Advertising and Public Relations, Magna Cum Laude, 3.80/4.00 ●​ Obtained First Honors Award every term out of 108 students enrolled in the same year level of the same program; Qualified as a candidate for Class Valedictorian and a nominee for Best Thesis Award; Maintained Eduarte Courtot Foundation 100% Financial Aid Scholarship from among 400 batchmate scholars; Volunteered as Class Representative for three classes, representing 20+ people for each course Organisational Experience Office of the Campus Ministry - Quezon City, Philippines (Feb 2025 - May 2025) Group Conversation Facilitator ●​ Facilitated small-group conversations for 50+ college students during university recollections, fostering safe spaces for personal sharing and reflection; Collaborated with campus ministers to assess group dynamics and adjust facilitation strategies, contributing to a 90% participant satisfaction rate in post-event evaluations. Ateneo Gabay - Quezon City, Philippines (Aug 2024 - May 2025) Associate Secretary-General for Communication ●​ Managed the dissemination of over 3 emails and announcements to a constituency of 3.4K+ members, ensuring timely communication of organizational activities, updates, and critical information; Collaborated with organizational leaders to develop and execute communication strategies for major events, boosting participation rates by 20%. Ateneans Guided and Inspired by Love for Animals (AGILA) - Quezon City, Philippines (Aug 2023 - May 2024) Associate Vice President in External Relations for Sponsorships ●​ Spearheaded the management of partnerships and sponsorships with other organizations, impacting 195 members; Co-managed the creation of partnership and/or sponsorship packages to be presented to potential connections, fulfilling 2 partnerships Gabay Awesome Dancers (GADs) of Ateneo Gabay - Quezon City, Philippines (Aug 2023 - May 2024) Project Head ●​ Successfully managed and coordinated three performances for GADs members, ranging from campus events to external showcases, reaching an average of 400+ audience members per performance; Implemented a streamlined performance request process, reducing response times by 3% and enhancing client satisfaction and engagement; Organized two training workshops and rehearsals, leading to measurable improvements in dance technique, performance quality, and team cohesion among GADs members Teatro Kalinga Online Platform of AJ Kalinga - Quezon City, Philippines (Nov 2023 - Dec 2023) Social Media Manager ●​ Established and managed Teatro Kalinga’s official online platform, launching a dedicated Facebook page that gained over 150 organic followers within one month; Created and implemented a full social media content calendar, overseeing post scheduling, copywriting, pubmat approval, and overall brand consistency; Promoted the page through targeted digital efforts and strategic content, increasing page engagement by 30% from launch. Matanglawin - Quezon City, Philippines (Jan 2023 - May 2025) Researcher/Writer ●​ Published articles and social media captions in Matanglawin, covering a wide range of topics and receiving positive feedback from readers and peers, reaching up to 10000 of its readers; Conducted in-depth investigative research on national and school administration, resulting in a compelling exposé that sparked campus-wide discussions and prompted institutional responses Erya Insertions - Quezon City, Philippines (Mar 2023 - May 2023) Project Head ●​ Successfully expanded Erya Insertions to two public elementary schools, extending educational support to over 40 disadvantaged children; Recruited and trained a team of over 40 dedicated volunteer tutors, providing them with the necessary skills and resources to deliver high-quality tutoring services; Implemented a tailored curriculum, resulting in a 10% improvement in student academic performance across participating schools Erya Hotline - Quezon City, Philippines (Nov 2022 - May 2023) Project Head ●​ Expanded the reach of Erya Hotline to two partner schools and community organizations, extending access to quality educational online support services to a broader demographic of students; Implemented targeted interventions that resulted in a 5% improvement in academic performance among student beneficiaries, as evidenced by standardized test scores and teacher feedback Share-Ya Fundraiser - Quezon City, Philippines (Oct 2022 - Nov 2022) Project Head ●​ Successfully raised PhP 21,520 in funds and 151 orders over one month of selling merchandise; Implemented innovative marketing strategies that increased community engagement and participation in fundraising activities by 10%; Implemented a streamlined financial management system, enhancing transparency and accountability in fund allocation and expenditure tracking, impacting over 80+ kids as beneficiaries Ateneo Gabay - Quezon City, Philippines (Aug 2022 - May 2023) Educational Operations Deputy for Erya Engagements ●​ Managed the educational operations and oversaw the communication between the public elementary school kids sector and the organization's volunteers for the tutorial projects, impacting over 80 volunteers and kids Gabby the Scholar of Ateneo Gabay - Quezon City, Philippines (Aug 2022 - May 2023) Social Media Manager ●​ Administered the posting of publication materials along with their captions on all the social media platforms of Gabby the Scholar to keep 4700+ followers up to date; Produced over 10 content for both caption and publication materials; Oversaw the communication and responded to all the queries and concerns on the page of over 10 scholars Kulito of Ateneo Gabay - Quezon City, Philippines (Oct 2021 - May 2022) Writer ●​ Produced data-driven and research-based articles, playing a key role in expanding Kulito's audience reach and engagement, contributing to a growth of over 10% followers during the tenure, impacting over 2,800+ followers Skills, Achievements & Other Experience ●​ ●​ ●​ ●​ Certification (2025): Completed and obtained Hootsuite Platform Certification Certification (2025): Completed and obtained Social Media Marketing Certification Leadership Workshop (2023): Attended and completed Ateneo Gabay’s Transit Leadership Workshop under the Education Operations and External Relations Department; won the Best Presenter Award among 30+ participants Leadership Workshop (2022): Attended and completed Ateneo Gabay’s Online Transit Leadership Workshop under the Education Operations; won the Best Presenter Award among 30+ participants