Lara Melissa I. De Vela

Hi there! I’m Lara Melissa De Vela, a Magna Cum Laude Communication graduate (Advertising & Public Relations) from Ateneo de Manila University, combining creativity with strategic thinking to make brands shine.

I specialize in:

• Social Media Marketing & Content Strategy — I craft content calendars, write engaging copy, manage posting schedules, and track performance to drive growth and engagement.
• Event Coordination & Campaign Support — From concept to execution, I bring polished assistance. I helped organize Lenovo’s AI launch event for 200+ business leaders, managing logistics, registration, and presentations for flawless execution.
• Influencer & Community Engagement — I’ve researched and pitched influencer collaborations and KOL partnerships, contributing to notable upticks in engagement.
• Integrated Campaign Ideation — I’ve spearheaded brainstorming sessions to ideate content themes, messaging, and multi-channel campaigns backed by audience insights.

• Managing Joy’s Fab Shop’s digital presence, I grew campaign reach to 3.7K+, improved customer response time by 20%, and increased acquisition by 15%.
• Through student org roles (e.g., Ateneo Gabay, AGILA), I led communications that drove participation rates by up to 20%, managed email communications to 3.4K+ recipients, and launched content platforms with high engagement rates.

I’m committed, responsive, and goal-driven. Clients value how I adapt to their voice, align with project goals, and consistently deliver results that resonate.

Whether you need a strategic social media manager, an event communications partner, or someone to bring fresh ideas and clarity to your brand messaging, I’d love to help you stand out.