Lance Stokes

As a seasoned Product Manager and Product Owner, I bring years of experience leading cross-functional teams and aligning diverse stakeholders around shared goals to bring both new and evolving digital products to life. My career has been defined by a deep commitment to collaboration, customer empathy, and business impact—driving forward solutions that are not only strategically sound, but genuinely valuable to users.

In every product I’ve worked on, my focus has been twofold: ensuring clarity of vision and championing executional excellence. Acting as the voice of the user and the liaison between business and technology, I’ve worked closely with engineering teams, designers, QA, marketing, and executive leadership to shape and prioritize backlogs, define detailed user stories, and deliver incremental value through agile, iterative development.

I thrive in environments where strategy meets execution. Whether I’m owning a product roadmap end-to-end or working in a scaled agile environment alongside multiple teams, I understand how to balance short-term delivery with long-term growth. I lead by asking the right questions, translating business needs into actionable requirements, and removing roadblocks so teams can move quickly and confidently toward a shared vision.

My strength lies in collaborative decision-making. I’ve built strong partnerships with internal stakeholders, subject matter experts, and leadership teams to align on KPIs, release plans, and go-to-market strategies. I also place a strong emphasis on the voice of the customer—leveraging user research, feedback loops, and data analytics to inform product direction and continuously improve the user experience.

Over the years, I’ve launched greenfield products, overseen major platform upgrades, and optimized legacy systems to support business scale and user adoption. I’m comfortable managing both front-end and back-end priorities, working across B2B and B2C environments, and ensuring that product decisions are grounded in both data and real-world context.

As a Product Manager and Product Owner, I bring structure to ambiguity and momentum to complexity. I’m passionate about building intuitive, impactful products that solve real problems—and equally passionate about fostering the teams and relationships that make that work possible.

Ultimately, I see product management not just as a function, but as a mindset: one rooted in curiosity, iteration, and delivering value through purposeful collaboration. I’m excited to keep pushing boundaries, asking “why,” and working alongside innovative teams to turn ideas into outcomes that truly make a difference.