Lamya Islam Raisa

LAMYA ISLAM RAISA Business/Data Analyst | Sales Operations Analyst PROFILE OF SKILLS ➢ Results-driven data analyst with expertise in business development, sales operations, and data analytics, leveraging AI- driven insights to optimize business processes and enhance decision-making. ➢ Proficient in Python, SQL, Tableau, Power BI, Salesforce and other data visualization tools to derive actionable insights and optimize organizational performance. ➢ Adept at working with large, complex datasets and employing advanced statistical techniques to extract actionable insights. TECHINAL PROFICIENCIES Programming, Data Analytics & Data Visualization Tools - SQL | Python | R | Excel (VBA) | Tableau | Power BI | Access | ClickSense | JIRA | Snowflake | Salesforce Lightning CRM Data Analytics & Machine Learning - Descriptive & Predictive Analytics Regression | NumPy | Matplotlib | Seaborn| Pandas | Clustering: K-Means Collaborative Filtering | Deep Learning (NLP) | Financial Forecasting | Dashboard Reporting EDUCATION Carleton University Ottawa, ON Master of Applied Business Analytics Graduated December 2024 Relevant Coursework: Responsible AI, Machine Learning for Technology Entrepreneurship Problem-Solving Master’s Research Project – Implementing Unified Data Integration Framework for Real-Time Decision Support | Ottawa Board of Trade September 2024 - December 2024 ➢ Applied Python, SQL, Pandas, and ML for predictive analytics on membership engagement and financial forecasting. ➢ Designed a Streamlit executive dashboard integrating QuickBooks, ChamberMaster CRM, and synthetic datasets. Asia Pacific University of Technology & Innovation Malaysia, Kuala Lumpur Bachelor of Computer Science with Specialism in Data Analytic Graduated 2021 Undergrad Capstone Project – Text and Sentiment Analysis on Online Customer Reviews for the Retail Industry with the help of Machine Learning Techniques. January 2021 – April 2021 ➢ Conducted review of existing literature on sentiment analysis, machine learning techniques, and their application in the retail industry. ➢ Performed EDA to prepare the data for modelling, apply various data visualizations to better understand the dataset and customer sentiments. ➢ Conducted text classification techniques using Naïve Bayes Classifier and Logistic Regression ➢ Experimenting with hyperparameter tuning, and feature engineering to enhance model accuracy. WORK EXPERIENCE Optimizely Dhaka, Bangladesh SALES OPERATIONS ANALYST March 2023 – August 2023 ➢ Developed SQL queries and VBA scripts to manage extensive databases, improving data organization by 10%. Utilized Excel functions for in-depth analysis. ➢ Analyzed large datasets using SQL, Power BI, and Tableau, improving reporting accuracy by 30% and enabling realtime business intelligence insights for leadership decision-making. ➢ Designed dashboards to track business trends, improving forecasting accuracy by 15% and enhancing Salesforce data integrity through automation. OSINT Tech Ltd Dhaka, Bangladesh BUSINESS SYSTEM ANALYST December 2021 – January 2023 ➢ Led requirements gathering sessions with clients, translating business and technical needs into user stories, process workflows, and functional specifications, optimizing system implementation efficiency by 30%. ➢ Led the procurement and negotiation process for Bangabandhu Satellite-2 in collaboration with Thales Alenia Space, securing favorable contract terms and ensuring project alignment with national objectives. References available upon request.