Kyrsten Bean

Kyrsten Bean San Francisco, CA •- •-• linkedin.com/in/kyrstenbean/ Summary Senior level professional communications writer with digital media strategy, management and brand development experience. Passionate, driven and emotionally intelligent. Key Skills Adobe Creative Suite • Buffer/Hootsuite • Canva • Content strategy • Editing • HTML • Journalism • Management • Mentorship • Microsoft Office Suite • Research • Social media strategy • Writing • Content strategy Experience Freelance / Consulting | The Bay Area, CA | 2008 - Present Content Strategist - Business Writer ▪ Pitched regular articles to Oakland Magazine, East Bay Express, The New York Times and East Bay monthly ▪ Worked with businesses to develop marketing materials and web content, including Aol, Inc. and Juno Fitness Saint Mary’s College of California — School of Business | Moraga, CA | October 2015 - 2020 Marketing and Communications Editor ▪ Interim marketing director, split duties with assistant director (1 year) ▪ Assisted senior marketing director with developing, strategizing and implementing new content strategy for social media, white papers and business blog aimed at graduate students, tailoring content to multiple audiences, including stakeholders ▪ Managed 38 graduate students on business education trip to South Korea, introducing them to high-level VP’s, including Samsung ▪ Mentored, managed and edited contracted freelance writing from San Francisco Chronicle freelancers ▪ Create and manage content scheduling on Facebook, Linkedin, Twitter ▪ Owne monthly SEBA Connection newsletter, role expanded to include international travel, managing web content and blog articles ▪ Oversee all article development from graduate school events ▪ Create social media reports/grow social using select KPI metrics ▪ Increased social media traffic by 400 percent with one video Contra Costa County | 2011 – 2015 Paraprofessional Librarian ▪ Developed community partnerships with area agencies and schools ▪ Created new proposals and strategies for Facebook and Instagram social media launch ▪ Owned social media content ▪ Joined task team to create marketing and PR strategy for the statewide Discover & Go program Aol, Inc. | San Francisco, CA | 2009 – 2011 Community Listings Coordinator ▪ Curated and write original content for hundreds of Bay Area businesses ▪ Produced a daily two-year newspaper column ▪ Interviewed hundreds of Bay Area business owners and residents ▪ Produced thousands of original headshots and business photographs Seal Press | Berkeley, CA | 2008 - 2009 Marketing Associate ▪ Owned and managed social media ▪ Designed pages for sales kits ▪ Created original press releases ▪ Initiated and managed relationships with authors ▪ Managed freelancers Hydrapak (startup) | Oakland, CA | 2007 - 2008 Sales and Marketing Coordinator ▪ Managed monthly newsletter ▪ Worked with advertising agents for national publications ▪ Frequent domestic travel to trade shows to manage exhibits ▪ Hired and managed freelancers Education San Francisco State | Graduated 2007 English with an emphasis on Creative Writing – BA Saint Mary’s College of California | PMBA Candidate ▪ Currently completed organizational behavior for managers and ethics coursework for managers Interests Music, Social Media, Yoga